Grassroots Internet Strategy was created by Serena Star Leonard aka Social-Star and Melinda Samson, aka Search-Mel.
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Discover how to use Twitter like a Pro.
Avoid wasting time and money on a website that doesn't get results.
E-Junkie rocks for online sales and affiliate programs for small business websites
Straight-forward, jargon-free information about internet strategy and website marketing.
“The most common complaint business owners have about their website is lack of results. This ailment can be the difference between the success or failure of a business.”
We have named the disease Crap Websitis.
The website will help you eliminate crap websitis and enjoy a website that actually gets results by making it easy for you to understand how website marketing works. We’re friendly and interactive so feel free to ask questions.
To make the most of the resources on this website:
- subscribe to the free advice in the form of twice weekly blogs
- download the free e-book and free report
- purchase our step-by-step e-Books and e-Courses
- spend 5 mins completing our survey and enter the draw to win $1250 in marketing prizes
If you are really stuck and want help, a new blog, coaching, analysis, training or someone to hold your hand (!) contact us directly for personal services.
Available now:
Crap Websitis is a web-based disease, also known as The Craps. If you are suffering from any of these symptoms, move away from your website and subscribe to emails from Grassroots Internet Strategy immediately, before your website goes off sick.
- Bad advice or no advice about internet strategy prior to the website being created
- Not enough website visitors
- Lack of enquiries, sales or sign-ups from those who do visit
- Unable to make changes quickly and easily after the site is built
- Using a free template website that has limited capabilities and lack of features for search engine optimisation
- Working with web service providers who have makingbucks-itis and are waiting to prey on the non web savvy, who aren’t sure who they should be paying and what for.
All business owners have the right to avoid costly, time consuming website mistakes and ultimately get a website that gets results. Our aim is to stop the unnecessary suffering!
Download our free eBook: Top 11 Website Mistakes and How to Avoid Them.
Grassroots Internet Strategy is a partnership between Search-Mel and Serena-Social-Star. We’re passionate about helping you get a website that quickly starts doing whatever it is you want it to do, like generating leads, selling products or building a community. Read more About Us.
What part of your internet strategy do you need help with?
- Planning Your Website; By having a comprehensive plan, you’ll avoid wasting time and money.
- Google AdWords Search Engine Marketing; a targeted way to increase your web traffic
- Social Media Marketing; build relationships and drive web traffic using Twitter and Facebook
- Email Marketing; regularly promoting your products & services to an opt-in database of subscribers
- Search Engine Optimisation; getting web traffic by appearing high up in search engine results
- Monitoring your Website using Google Analytics; Keeping track of how your website is performing
Start by Practising Safe Website Planning
Seeing so many clients suffer because they had a bad website was the inspiration for Grassroots Internet Strategy. The Planning Your Website eCourse allows you to build a website plan step by step, that you can implement to create a website that quickly becomes a valuable business asset. The eCourse covers your website objectives, target audience, targets, your team of website professionals, the website design brief, ways of driving traffic, your web content plan and more.
Read more about Planning Your Website eCourse and Buy it Online
Drive Web Traffic with Googe AdWords Search Engine Marketing (SEM)
Search Engine Marketing is paying for an ad to appear in the Sponsored Links at the top and the right hand side of a search engine results page. Google’s Search Engine Marketing program is called AdWords. Although it can take time for your website to appear on page one of Google through your search engine optimisaiton efforts, using Search Engine Marketing your Sponsored Link can be showing on page one of Google and bringing you web traffic by the end of the day! With more web traffic, your website will quickly start adding value to your business.
Find out more about Google AdWords search engine marketing.
Experience the business benefits of Social Media Marketing (SMM)
Social Media Marketing is using interactive websites such as Twitter, LinkedIn and Facebook to market your business. Like many business owners, you might not get why you should make the time to commit to Social Media Marketing, but we’ll show you how spending time on SMM will payoff by engaging your target audience and driving traffic to your website.
Find out more about Social Media Marketing.
Send targeted promotions to an opt-in database with Email Marketing
Email Marketing is sending an email to a list of recipients for marketing purposes, like promoting an event, special offer or new article. Having a facility to build a database that you have permission to email is one of most important aspects of your website. We’ll give you tips for how to build a database of people who look forward to receiving your emails and how to get value out of the database you have.
Find out more about email marketing.
Increase free web traffic with Search Engine Optimisation (SEO)
Fancy words, but what does it actually mean? There are several parts to search engine optimisation, including how your web content is written, how your website is developed and how many links you have from other websites to yours. We’ll give you information to help you know what you’re getting if you decide to pay for SEO services and you’ll get tips for optimising your website your self.
Find out more about search engine optimisation.
Keep track of your web results with Google Analytics Website Monitoring
Once you have a website, you need to know how it’s performing and what results are reasonable. Google Analytics is a powerful free tool that gives you access to information about who is visiting your website, how they are finding it, what they are reading when they get there, where they are located and loads of other stuff that can be used to improve your website. We’ll help you understand what all the data in Google Analytics means and which bits are important.
Find out more about Google Analytics.
Want a blog style website similar to this one?
The Grassroots Internet Strategy team are available to create a custom designed Wordpress.org website starting at only $AUD 947*. We want to make sure you have a great plan and end up with a high performing website that meets your expectations, so everyone who works with us on a new website gets a free copy of the Planning Your Website ecourse.
Email us and we’ll set up a time to discuss your needs. We can also add a blog to an existing website.
* All prices are in Australian Dollars (AUD). GST is not additional.
Still haven’t found what you’re looking for?
Contact us with your questions or read articles from the Grassroots Internet Strategy blog.
