• Discover the Golden Rule of Web Usability

    gold disco ball

    When I first started learning about creating websites that get results, I asked a colleague for advice about courses I should do and books I should read.  Luckily for me, he recommended reading a book that completely changed how I look at websites.  I’ve since recommended it to many many people and they all feel

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  • Twitter Announces: Promoted Tweets

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      On Tuesday Twitter announced the launch of Promoted Tweets, their new monetisation model and Twitter’s co-founder Biz Stone blogs: It’s non-traditional, it’s easy, and it makes a ton of sense for Twitter. In the program, advertisers can pay for their tweets to appear in the Twitter search results page. Personally I think they have

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  • 15 Step Web Copy Check: Improve your Copy, Improve your Web Results

    web copy checklist

    The words you use on your website, and how you lay them out, make a big difference to how well your website performs; particularly in terms of appearing in search engine results, how long your visitors spend reading your website and the results you ultimately achieve.

  • 5 Ways to Increase Organic Traffic to Ecommerce Websites

    ecommerce website

    The first step of selling a product or service on an ecommerce website is to have people visiting the website. Make sure your website is set up in the best possible way to attract organic traffic, right from the start.

  • Why You Need to Have A Website Strategy and Clear Objectives

    website strategy

    For some people, their website strategy is simply that “they know they must have one”, but they’re not completely clear what they want the website to do. Unfortunately, not defining your website strategy and objectives is the fast track to ending up with a disappointing website that doesn’t achieve much (except possibly draining your finances).

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