• Search-Mel

    Melinda aka Mel, is half of the Grassroots team. Qualified in both Google AdWords and Analytics, Mel is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets.

  • Posts by Search-Mel:

  • How to Create and Promote Content Online in 5 Easy Steps

    Creating online content that stands out from the crowd can feel challenging. There’s so much content being posted online everyday it can feel hard to write unique and compelling content that will appeal to your audience. Here are 5 insider tips for how to regularly write content for your blog, eNewsletters and social media posts.

  • 8 SEO Mistakes That Still Happen Way Too Often

    Whether you do your own Search Engine Optimisation (SEO), or out-source it to an agency, you need to understand the basics to ensure that you avoid making mistakes which can inadvertently have a negative impact on where your website ranks in Google.

  • How to use Facebook for Business Success Now

    If you’re one of many people who has been struggling with getting business value from Facebook due to low Page reach, read on! You’ll love the information that Loren Bartley from Impactiv8 shares about what you need to do NOW to be successful on Facebook.

  • Google My Business: 3 Mistakes that Local Businesses Make Way Too Often

    Whether they are searching for restaurants, cafes, hairdressers, dentists, plumbers, specific products or other services, when people search in Google for products or services in their local area, they want to find them easily. To meet this need, Google offers a free service which allows businesses to appear in local search results, on Google Maps

    Read more →

  • How to Get Organic Traffic by Predicting the Future (and Proof that it Works!)

    If you’re interested in getting “free” organic traffic to your website, you’re probably already familiar with the strategy of blogging regularly, doing keyword research and using the keywords strategically in your articles. That is proven to be an effective approach to getting organic traffic but in this article I’m going to show you a way to

    Read more →

  • 5 SEO Keyword Mistakes That Still Happen Way Too Often

    I’ve been in business in the online marketing field for nearly five years now (yes, it’s crazy how time flies!). When I started out my thinking was that in five years, the web-world would be quite different. But in reality, although the style of websites has changed, and Google’s algorithm has changed, the fundamentals of

    Read more →

  • Please stop telling me how bad my website is! This is why…

    I’m sure you’re getting them regularly. Relentless emails from supposed SEO and online marketing service providers who claim to have reviewed your website. Basically, the emails are telling you how bad your website is in order to try to create a need to use their services.

  • How to set up Google Analytics Goals to track MailChimp sign-ups

    When you’re doing marketing activities to get more visitors to your website, you need to be focused on the QUALITY of your visitors rather than the QUANTITY. That’s because quality visitors are the ones who help you achieve results for your business; they sign up for your newsletter, enquire about your services, buy your products

    Read more →

  • How to Tag your MailChimp Links in Google Analytics

    By tagging your MailChimp Links for Google Analytics, you’ll get information about how many people click on the links in your email, and how they behave once they arrive at your website. This article will show you how to set up Google Analytics link tracking in your MailChimp account.

  • Grassroots Revisited: Star Articles from the Past 12 Months

    A review of our most popular articles from the past 12 months that you won’t want to miss, covering topics related to web copywriting, Google AdWords, Google Analytics, SEO, blogging and more.