• Search-Mel

    Melinda aka Mel, is half of the Grassroots team. Qualified in both Google AdWords and Analytics, Mel is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets.

  • Posts by Search-Mel:

  • How to Build your Business Blogging Momentum (One Article at a Time)

    blogging momentum

    You’ve heard of all the benefits of blogging for business so you update your website and get an awesome looking new blog. Then you go back to business as usual. You’re happy that you have a blog but then reality sets in and there’s no way you have time to create new content regularly. So

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  • 9 Easy-to-Implement WordPress SEO Tips

    Is this how your feel about WordPress SEO?

    Last week I went to the Melbourne WordPress User Group Meet Up. The topic was Search Engine Optimisation (SEO) which was presented by Chris Burgess, Michael Jones and Peter Mead, who all covered a lot of useful information. I’ve included the tips I found most useful in this article.

  • Ready to Create an Online Video for Your Business but Don’t Know Where to Start?

    In my article on 5 Usability Updates your Website Visitors Will Love I mentioned incorporating video into your website to enhance your online marketing. Like everything web related, there is a lot to know about making videos for your website. This article will give you a great kick-start.

  • Google AdWords: How Much Will Your Clicks Cost?

    I regularly set up AdWords campaigns for new advertisers and one of the most frequently asked questions is “how much will the clicks cost”. Read on to discover how you can find out.

  • 3 Web Copy Mistakes that Still Happen Way Too Often

    Because the web world moves fast, web copy needs to be different to print copy. Web visitors should: be able to quickly (and I mean really quickly!) see what the web page or blog article is about be drawn in so that they want to read more be able to easily skim through the copy

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  • Guest Blogging: More Than Just Building Links

    guest blogging

    Guest blogging has traditionally been a way to build quality links to your website, to help with Search Engine Optimisation. But this year there has been discussion around Google penalising blogs that allow guest posts.  Read on for an overview.

  • 5 Usability Updates your Website Visitors Will Love

    Let’s be honest. The web world has changed a lot in the past few years. And I mean a lot. Even in the past year. Website designers, developers and marketers are becoming more and more savvy to what web visitors want from a website. Which means that new and updated websites are being created to give

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  • Have you Got an Hour to Give?

    This article introduces the children’s charity Children’s Promise.  Serena and I are both happy to support this charity by helping with their website and by promoting their appeals, and today we wanted to share their good works with you.

  • 3 Free Websites My Business Couldn’t Live Without

    free website tools

    During an average business day I constantly jump in and out of a lot of different websites. Find out which Free websites I so use regularly in my business that I now feel I couldn’t live without them. And once you start using them you’ll probably feel that way too.

  • Pure Gold! WordPress Blog Tips from WordCamp Melbourne 2013

    WordCamp Melbourne 2013

    The agenda for WordCamp Melbourne 2013 was jam-packed full of WordPress goodness. Here are the gold nugget tips that I took away from the sessions that I attended, mainly in the User and Blogger Stream.