• Shae Baxter

    Shae Baxter is a SEO trainer, blogger and writer and is the creator of the world’s first virtual SEO training course solely for creative women entrepreneurs. Shae believes that women don’t need to compromise on being authentic + original and that SEO should not get in the way of this. Her mission is to create the best SEO + blogging training resource for women entrepreneurs on the planet and to inspire tens of thousands of women to spread their message far and wide using this powerful force that is Search Engine Optimization. Visit ShaeBaxter.com

  • Posts by Shae Baxter:

  • 3 Cool Tips On Writing For The Web

    Tips on writing for the web

    Writing content for the web is a critical skill. It’s not the same as other type of writing such as print, magazines, press releases and books. People approach the web differently and this means you need to write differently to capture and hold their attention. To help you do this, there are techniques you can

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  • How to Position Your Blog with “The Divide and Conquer” Technique


    If you want people to continue to read your blog, you need to give people a reason why they should continue to read your blog. The question is, how do you give them that reason why?

  • How to write with more authority and credibility

    How great would it feel if you made a few simple tweaks to your writing to give you more credibility and authority in your business? I know, silly question. It would feel great. And the BEST part is, they are surprisingly simple. You don’t need to be Shakespeare – you just need to be aware

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  • 3 Simple Tips To Make Your Blog Posts Stand Out

    Forget what you learned about proper writing techniques in high school. Blogging is different. Very different. You still need to pay attention to basic grammar rules and writing flow but in the words of Seth Godin, your focus must be on the resource online that is so scarce: attention. That means your writing has to

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  • Why You Should Use Passive Voice In Web Headings

    Oops! I’m not meant to say that. I mean, what would Germaine Greer have to say about that? Actually, she would approve. When Germaine Greer, in “The Female Eunuch,” wanted to stress what a woman gave away in a traditional marriage, she used the passive voice. Grammar zealots and classic literature writers, bear with me.

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  • 3 Ways To Write Useful Subheadings That Will Draw Your Readers In Like It’s The NY Times

    woman reading newspaper

    Web usability doesn’t sound very sexy. And writing web content for your readers isn’t always easy. One of our biggest challenges is to write content that is read and understood by web visitors. I recently wrote a post about how to organise your web content to accommodate different online reading patterns. The key is for

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  • 3 Things Every Business Owner Must Know Before Working with a Web Developer.

    I was recently involved in a website development project for the launch of a new product. The client had no knowledge or experience in website design and development (which is often the case for first time website owners) and had entered into a contract with a company that would design and build her a website.

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