• Is Your Website Stuck, Old or Embarrassing?

    Does your website suck?

    Business start up can be hard, and even more so when you feel stuck with your website. There are so many reasons for this, like… Your web person is unreliable or has disappeared It is costly to have someone continue making changes for you You have outgrown your website, but don’t want to lose what

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  • Why You Should Be Using NoFollow on Your Blog

    No follow

    No Follow Links – what are they and how should you use them? For bloggers, the world of Google algorithms is important even if you have no idea how it works! Unfortunately Google has no idea if you are innocently doing the wrong things, so there are no kid gloves. Like most bloggers I have been

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  • Success or Failure? Why Knowing Your Target Audience Matters

    Know your target audience

    Before you can really think about writing a story about your fab product or service and pitching it to media outlets to get lots of yummy free editorial – you need to get in the minds and lives of your target audience.  Once  you know who you’re talking to and how to talk to them,

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  • 4 Simple Ways to Launch your Small Business Website

    Launch your website

    We are in a small town in the north of Ecuador, preparing the launch of our new website: Five Point Five. Many small business people spend all their time working on getting their website up, but forget to launch it to the world. This is a wasted opportunity to create some buzz, and buzz is

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  • 5 Usability Updates your Website Visitors Will Love

    Let’s be honest. The web world has changed a lot in the past few years. And I mean a lot. Even in the past year. Website designers, developers and marketers are becoming more and more savvy to what web visitors want from a website. Which means that new and updated websites are being created to give

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  • Why Content Sure Ain’t King

    It feels like I’m reading the same post every day. “Content is king,” they shout. “Writing engaging content is the answer,” they drone. “Great SEO = Great content,” they bleat. And you know what? It’s rubbish! Let’s see if I can make it clearer. You can write the most bum-clenchingly awesome piece of content in

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  • Is This Killing Your Facebook Ads?

    Is this killing your Facebook Ads?

    It’s a good thing not all marketing stories have to have a happy ending by the first chapter! There’s the website that just didn’t work, those Facebook posts that never got shared, and all those fails in the first few months of the blog. For me one of these has been Facebook ads and it

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  • 3 Key Elements of Online Videos that Get Results

    This is you! You’ve decided you want to use online video to build your profile, your personal brand, product or service. You already have a solid or growing reputation in your industry as an expert or you want to develop one. You’re already really comfortable face-to-face, making any kind of presentation to a small group

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  • Link Building Tips You Need to Know

    Link Building Tips

    This week is all about Building Links to your website. We took some time to ask Chris Bates from Octoply a few questions, to see if he could throw some light on link building for small business people. How important is link building really? It’s going to depend on the website… Unless you have backlinks

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  • How to Create an Online Marketing Strategy From Scratch

    troy dean

    Hi, I’m Troy Dean and I’m going to teach you how to design and implement an Online Marketing Strategy from Scratch. This six part series will get you focussed and help you get fast results without distraction.