• Grassroots Revisited: Star Articles from the Past 12 Months

    A review of our most popular articles from the past 12 months that you won’t want to miss, covering topics related to web copywriting, Google AdWords, Google Analytics, SEO, blogging and more.

  • Why Content Sure Ain’t King

    It feels like I’m reading the same post every day. “Content is king,” they shout. “Writing engaging content is the answer,” they drone. “Great SEO = Great content,” they bleat. And you know what? It’s rubbish! Let’s see if I can make it clearer. You can write the most bum-clenchingly awesome piece of content in

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  • 5 Sure Fire Ways to Stretch Out Your Google AdWords Budget

    stretch your adwords budget

    Google AdWords is a fantastic way to increase targeted traffic to your website; and whether your advertising budget is big or small, you want it to st-r-e-t-c-h as far as possible. If you’re managing your campaigns yourself, or planning to get started with Google AdWords soon, here are some sure fire tips for getting maximum

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  • Google AdWords and Analytics: Who else has access to your accounts?

    I work with clients to manage and optimise their Google AdWords ad campaigns.  To do this, I need access to their AdWords account and also to their Google Analytics account (if they have one set up).  Often when I take over a new account I find that a lot of other people also have access

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  • How to Drive Traffic to a New Website

    While traffic on the road makes you late, bored and frustrated, traffic to your website makes you right on time for many new opportunities. A lot of work goes in to creating a new website.  Once it finally goes live that’s when you can sit back and relax. Right?  Bu-bum. Actually that’s when you need

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  • Introducing Search-Mel

    I’m Melinda Samson, aka Search Mel, owner of Click-Winning Content, which provides web content writing and search engine marketing services to help small businesses increase their website visitors and enquiries. I’ve teamed up with