• 15 Step Web Copy Check: Improve your Copy, Improve your Web Results

    web copy checklistThe words you use on your website, and how you lay them out, make a big difference to how well your website performs; particularly in terms of appearing in search engine results, how long your visitors spend reading your website and the results you ultimately achieve.

    Well-written web copy is clear, concise and coherent.

    Review your website using this 15 Step Web Copy Check and find out if your copy needs improving.

    1. Skimm-ability – Is the copy easy to skim read?

    2. Headings and Subheadings – Have you used headings and subheadings to highlight key topics?

    3. Formatting – Have you used bold, italics and bullet points to break up blocks of text?

    4. Friendly style – Is the copy written in a friendly, informal style, similar to how you would speak?

    5. It’s all about you! – Have you made what you are writing about personal for your readers, by using “you” and “your” rather than “I’ or “people”.

    6. Sentence length – Are you using varied sentence length and avoiding overly long sentences?

    7. Active voice – Always use active voice rather than passive

    8. Simple words – Have you said what you mean using the simplest words possible?

    9. No un-necessary words – Have a fresh read through and see if you can delete any words that aren’t absolutely necessary

    10. Keywords – Have you researched and selected keywordsto use in each page of copy, particularly in the Page Titles (Title Tag), Meta Description, Headings, URLs and Link Text?

    11. Embedded links – Have you included links to other pages of your website to keep people reading?

    12. Link text – Did you choose your link text carefully, so that your keywords are included?

    13. Call To Action – Have you identified the main action that you want people to take on each page, and made it clear and prominent?

    14. Offer – Where appropriate, have you included a time based offer, to motivate your website visitors to act quickly?

    15. Key messages Above The Fold – The fold is the imaginary line at the bottom of your internet browser.  Information that you need to scroll down to see is Below The Fold.  Your key messages and Call To Action should be included Above The Fold.

    How does your web copy measure up?

    If you love our tips, while you’re here, please subscribe to get an email every week full of practical information on how to make the most of your website.

    Image: David Castillo Dominici / FreeDigitalPhotos.net

    Post By Melinda (139 Posts)

    Melinda aka Mel, is half of the Grassroots team. Qualified in both Google AdWords and Analytics, Mel is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets.

    Website: → http://clickwinningcontent.com.au


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Join in! There's already been 6 comments

  1. Jennifer Berensen April 13, 2010 @ 9:52 am

    Mel you are great! You are so generous with your knowledge and with your motivation! Your tips work and I love getting your emails! Jennifer Berensen CEO WealthSolutionsBiz.com

  2. Search-Mel April 13, 2010 @ 10:42 pm

    Thanks Jennifer, always great to hear such positive feedback.

  3. Toni Langford October 21, 2010 @ 1:47 am

    Hi Mel, Thanks for all this fantastic information, I have re worded & re vamped my website to reflect your suggestions. You have given me the power to control something that seems out of my control.

  4. Mel October 23, 2010 @ 2:07 am

    Cheers Toni. I’m glad it’s been helpful and keep up the great work on your website.

  5. […] Read more about web copywriting in the 15 Step Web Copy Check. […]

  6. Dierdre July 20, 2012 @ 12:13 am

    Hi Mel

    WOW! Do I have some serious re-working to do on my content!

    Thanks *so* much for the tips; they’re invaluable.