When you’re doing marketing activities to get more visitors to your website, you need to be focused on the QUALITY of your visitors rather than the QUANTITY.
That’s because quality visitors are the ones who help you achieve results for your business; they sign up for your newsletter, enquire about your services, buy your products or do whatever else you want them to do.
Setting up Google Analytics Goals allows you to evaluate the quality of your web visitors. This video blog shows you how to set up Google Analytics Goals if you’re using MailChimp as your Email Marketing platform.
Once your Google Analytics Goals are set up, find out why it’s critical to test that they are tracking correctly.
Also read my article on How to Tag your MailChimp Links in Google Analytics
Need more help understanding your Google Analytics data?
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Each video only lasts for a few minutes, so you can watch them while you’re having a coffee break and gradually build up your knowledge.