• How to set up Google Analytics Goals to track MailChimp sign-ups

    When you’re doing marketing activities to get more visitors to your website, you need to be focused on the QUALITY of your visitors rather than the QUANTITY.

    That’s because quality visitors are the ones who help you achieve results for your business; they sign up for your newsletter, enquire about your services, buy your products or do whatever else you want them to do. 

    Setting up Google Analytics Goals allows you to evaluate the quality of your web visitors. This video blog shows you how to set up Google Analytics Goals if you’re using MailChimp as your Email Marketing platform.

    Once your Google Analytics Goals are set up, find out why it’s critical to test that they are tracking correctly.

    Also read my article on How to Tag your MailChimp Links in Google Analytics

    Need more help understanding your Google Analytics data?

    Get FREE instant access to the Google Analytics 101 video series.

    Each video only lasts for a few minutes, so you can watch them while you’re having a coffee break and gradually build up your knowledge.



    Post By Melinda (139 Posts)

    Melinda aka Mel, is half of the Grassroots team. Qualified in both Google AdWords and Analytics, Mel is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets.

    Website: → http://clickwinningcontent.com.au


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Join in! There's already been 6 comments

  1. Ulrike April 07, 2014 @ 6:50 pm

    Hi Melinda,
    thanks so much for this tutorial, I had seen the goals and always wondered how it could be used to inform me, I only ever used google analytics generally. very informative.


    • Melinda April 07, 2014 @ 7:53 pm

      Thanks Ulrike. If you’re able to get Google Analytics Goals set up, you’ll take a whole new view of the quality of your web visitors

  2. Erin April 07, 2014 @ 9:37 pm

    Oooh, this looks interesting. I never knew this existed. Thanks for the heads-up, Mel!

    • Mel April 09, 2014 @ 4:15 pm

      Give it go Erin, once you get Goals set up you’ll get loads of powerful insights.

  3. Joanne T Ferguson April 11, 2014 @ 12:28 pm

    G’day and thanks for this tutorial! It is always good to learn something new every day!
    Cheers! Joanne

  4. Isaac August 08, 2014 @ 8:56 pm

    I spent some time trying to figure this out, the video was very easy to follow and it was really useful for setting up on the landing page we just launched: http://www.nearapp.co

    Thank you Melinda.