• How to Write a Killer About Me Page (That Grows Your Business, Not Your Ego)

    Lady saying Call MeSo let’s begin by considering the main reasons you need an About page on your website or blog.

    • You can finally Google yourself and see something worthwhile
    • Your mum will see your name on the interweb (for all the right reasons)
    • Finally, you get to tell everyone about your awards!
    • You can make a real connection with your customers to build loyalty, trust and credibility.

    Ok, so clearly the last reason is the one that will help you grow your business, not just your ego.

    The About page is possibly one of the most important pages on your website or blog, after the homepage. Understanding those reasons will help you write a killer About page for your site.

    1. Build an emotional connection

    When you can associate a product with a real person, you are more likely to remember it, and buy it. Many large corporations spend millions on trying to humanise their image so you’re already there if you can give your business or blog a personal edge.

    Tip: Emphasise the fact that you are your business by putting a name and face to your message. Turn it into a competitive advantage by telling your story.

    2. Build trust

    Trust is a huge part of the decision making behind a purchase. You can build trust by showing in your About page that you are 100% behind your business. Show your customers you are there for them – personally, passionately.

    Tip: Write genuinely about your passion and commitment to your business and your customers.

    3. Build credibility

    Your About page is your chance to clearly articulate what you can offer – your expertise, your background, your story. Remember to continually tie your expertise back to how you can help your customer. This isn’t a CV; it’s a compelling argument of how you can solve your customers’ problems.

    A really effective About page isn’t actually about you at all – it’s about your customers.

    TIP: Show how every claim, story or credential can help your customers solve their problems or meet their needs.

    4. Create action

    Take advantage of the traffic and include a call to action to gently (or not gently) remind your reader what they should do next. It might be read your latest blog post, or get a quote, or download your super duper report.

    Tip: Give a clear call to action at the bottom of your About page – and make it quick.

    So go and take a look at your About page now. Does yours tick these four boxes? Do you think there is room for improvement or perhaps you disagree. Let me know!

    Post By Belinda Weaver (8 Posts)

    Belinda is a professional marketing copywriter who confidently walks the line between writing effective copy and creating an engaging brand personality. Why choose between them? Copywrite Matters for professional copywriting services: Copywrite Matters The Copy Detective for a weekly dose of copywriting, marketing and all things business: The Copy Detective

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Join in! There's already been 4 comments

  1. Melinda March 15, 2012 @ 3:18 am

    Great post Belinda. Every time I look at a clients Google Analytics account I am reminded how many web visitors view the “About” page of a website so it’s really important to get it write and your tips are great for how to get it right.

    I also think the “about” page is a great place for a video, especially if you’re a professional service provider and will are effectively buying you and your skills.

    Reply

  2. Serena Star Leonard March 17, 2012 @ 3:35 am

    Yes I have a huge amount of traffic to my about me page. Now time for a revamp methinks!

    Reply

  3. Jan March 18, 2012 @ 10:21 am

    Thank you for those hints Belinda umm I left out number 4 on the list. I was so busy waxing lyrical about myself I forgot to mention the reason that they might e visiting my site.

    Reply

  4. [...] This was one of our most popular articles of the year. If you’re planning to review and update your About Me page over the Christmas / New Year break, take a fresh look at the advice in this article. [...]

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