• How to Get Organic Traffic by Predicting the Future (and Proof that it Works!)

    Wimbledon 2014 Recap0034

    If you’re interested in getting “free” organic traffic to your website, you’re probably already familiar with the strategy of blogging regularly, doing keyword research and using the keywords strategically in your articles.

    That is proven to be an effective approach to getting organic traffic but in this article I’m going to show you a way to get organic traffic which doesn’t involve any keyword research. Instead, it involves knowing your niche well and predicting what your target audience will search for.

    You might be aware that aside from being passionate about Google stuff, I also love Grand Slam Tennis, which I write about regularly on my blog at www.grandslamgal.com

    Here’s a case study of how to get organic traffic by predicting the future

    During the Wimbledon 2014 tournament, Australian player Nick Kyrgios achieved the huge feat of defeating (then) World No.1 Rafael Nadal. Even if you have no interest in tennis whatsoever, if you’re located in Australia I’m sure you saw the news headlines about Kyrgios’ Wimbledon success.

    Because I know that tennis fans are always interested in the Prize Money that players will receive, particularly in a situation like this where the success hasn’t been widely anticipated, I predicted that people would be searching for “Kyrgios Wimbledon prize money” and related searches.

    Using this knowledge, I looked up the Wimbledon Prize Money and quickly published an article. I used the keyword in the Page Title, Headline and Body Text. You can view the article here.

    Because I blog regularly, the article was indexed and showing up in Google within an hour or two of being published. (I also shared it on Google+ which can help articles get indexed faster).

    Here’s a screen shot of the article ranking at No.3 for the keyword “Kyrgios Wimbledon Prize Money”.

    Screen Shot 2014-07-12 at 6.12.17 PM

     

    Taking the technique a step further, because the Wimbledon prize money is generally published in British Pounds, I also anticipated that local Australian fans would be looking for the prize money in Australian Dollars. I included “Kyrgios Wimbledon Prize Money Australian Dollars” as the longer tail keyword, and here’s a screen shot of the article ranking No.1 for that search.

    Screen Shot 2014-07-12 at 6.18.59 PM

     

    Here’s a screen shot of my Google Analytics data showing that there has been 910 pageviews of the article via Organic traffic. Interestingly, the visits peaked on the day of the Wimbledon final rather than when I expected to them to peak, which was the day that Kyrgios lost the Quarterfinal to Milos Raonic.

    The volume of organic traffic that is possible using this method will depend upon how many people are interested in the topic and then go to Google to search for it.

    Also keep in mind that if your blog has existing authority with search engines, it can be easier for it to rank high quickly for your newly selected keywords. It’s difficult for a blog without existing authority to outrank news sites and other large publications if they are writing about the same or a related topic.

    Screen Shot 2014-07-12 at 6.24.29 PM

    Are there any opportunities for you to generate niche organic traffic to your blog using this technique?

    The steps to follow

    1. Think about your target audience, and the type of keywords they regularly search for
    2. Monitor media, current affairs and world events related to the topic of your blog
    3. Identify topics that your target audience might search for
    4. Act quickly to publish an article that incorporates a long tail keyword about each topic
    5. Watch how quickly your blog article gets indexed and appears in Google
    6. Monitor Organic traffic to that page via your Google Analytics account.

    As mentioned above, this technique doesn’t always work. It relies on enough people searching for your predicted keyword to allow you to get a reasonable amount of organic traffic. And you also need to have a quality, search-engine friendly blog. But as well as getting organic traffic from your articles, you can also share them via your social media networks to generate visits to the article and further shares.

    Tips for using this technique successfully

    • It goes without saying (I hope!) that once you’ve selected a long tail keyword, your article needs to give people the information they are looking for, or offer valuable information on the topic
    • Blog regularly so that Google gets used to indexing your articles quickly. Also share them on Google+ soon after you’ve published them.
    • Think about what you want the visitors to do next eg Comment, Sign up for Future Updates, Buy an eBook etc and add a Call to Action that helps you get value from the web traffic
    • The more you know your niche the easier it will be – I learned about the type of niche keywords my audience searches for by obsessively watching the Real Time Stats in my Google Analytics account!

     Have you had any expected, or unexpected, success in generating organic traffic via a timely and topical article?

    Post By Melinda (139 Posts)

    Melinda aka Mel, is half of the Grassroots team. Qualified in both Google AdWords and Analytics, Mel is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets.

    Website: → http://clickwinningcontent.com.au

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Join in! There's already been 8 comments

  1. Carol July 23, 2014 @ 9:11 am

    Wow, what an interesting strategy. Not sure that it would work well in my niche, relationships.

    That said I can see how I could tie in stories of well known figures – the media persona of their relationship and link that to relationship strategies. Thanks for sharing.

    Has given me a new angle to explore

    • Melinda July 23, 2014 @ 12:41 pm

      Thanks Carol, it you’re able to successfully test the strategy I’d love to know the results.

      Mel

  2. Tracey Pedersen July 23, 2014 @ 2:57 pm

    This is very tricky and it definitely works. I tried it out when a new James Bond movie came out. I wrote about how James Bond could get his gadgets at Harrods where we had just been. Sure enough – got me about 70 visits I wouldn’t have had otherwise. I’ll have to remember to do it more often!

    • Melinda July 23, 2014 @ 3:28 pm

      Nice work (and creative thinking) Tracey, thanks for commenting.

      Mel

  3. Serena Star Leonard July 23, 2014 @ 5:12 pm

    I see people do this all the time and John has had success with some posts, but I am so out of touch with the news and current affairs that I seldom see opportunities! I would make a shocking journalist – if it came to meeting deadlines!

    • Melinda July 24, 2014 @ 12:15 pm

      True Serena, you do need to keep up with news or events in your niche to use this technique. It’s fun when it works though

  4. nancy July 24, 2014 @ 7:34 am

    such useful insight into how google works – and it’s a reminder that I have to really profile my target audience TODAY! thanks so much for the article Mel – and the creative boost too in all the comments as well. Blogging can be some serious fun!

    • Melinda July 24, 2014 @ 12:16 pm

      Thanks Nancy, glad it’s a helpful article.

      Mel