• Please stop telling me how bad my website is! This is why…

    Please stop telling me how bad my

    I’m sure you’re getting them regularly.

    Relentless emails from supposed SEO and online marketing service providers who claim to have reviewed your website.

    Basically, the emails are telling you how bad your website is in order to try to create a need to use their services.

    You’re probably (hopefully!) not even tempted to use their services. But these emails do make you start wondering if maybe your website isn’t up to scratch, and if you should be doing something about it.

    On the plus side, in my experience the information is fake, fake, fake! I’m sure they send the same details to everyone.

    So right here and now for everyone to see, let’s road test what these emails are telling you. Then, I’ll let you know about 3 free tools that you can use to confirm if there is any validity to their claims.

    Here’s an email that I received in relation to my personal tennis blog, from someone who “wasn’t spamming but had studied my site and was sure they could help with my business advancement”. (Sure they had….whatever! And they didn’t even look close enough to see that it’s not even a business website)

    I thought you might like to know some reasons why you are not getting enough Social Media and Organic Search Engine Traffic for Grandslamgal.com.

    1. Your website Grandslamgal.com is not ranking top in Google organic searches for many competitive keyword phrases.
    2. No W3C Validation and Broken Links present in Grandslamgal.com.
    3. Low number of internal and external quality links in and out of Grandslamgal.com.
    4. Your company is not doing well in most of the Social Media Websites.
    5. Your site is not user friendly on mobile devices.

    There are many additional improvements that could be made to your website, and if you would like to learn about them just email us back.

    Here’s a few reality checks for the sender of the email.

    1. Organic traffic

    In January, the website in question got over 21,000 visits via Google Organic search. I would suggest that means it’s ranking on page one for target keyword phrases.

    Screen shot 2014-03-29 at 8.46.01 PM

    2. Broken Links

    Google Webmaster Tools show no broken links on the website.

    Screen shot 2014-03-29 at 8.46.38 PM

    3. Inbound Links

    Majestic SEO, a tool that I subscribe to for analysis of inbound links for clients, shows that there are 130 domains and over 3,200 backlinks to the website.

    Screen shot 2014-03-29 at 8.43.59 PM

    4. Social Media

    My Twitter account for this website has over 3,200 followers. I also have reasonably active profiles for this blog on Instagram, Facebook and Google+.

    5. Mobile friendly-ness

    The website is fully responsive for mobile devices. You’re welcome to go to www.grandslamgal.com on your mobile and have a look, which obviously the companies writing the emails haven’t even bothered to do.


    So, while yes, it’s true, I do love my tennis blog and how well it performs, that’s not the point of this article.

    My point is to demonstrate that the emails you’re receiving are probably incorrect too and bear no comparison whatsoever to actual, real life facts.

    Here are 3 free tools you can use to check how well your website is performing.

    1. Hubspot Marketing Grader

    This is a free tool provided by SEO guru company Hubspot that grades your website out of 100 and gives you insights for areas of your website that you can improve.

    Visit the Marketing Grader.

    I was very pleased to get a score of 83, which again confirms that the emails I continually receive about how bad the website is ARE INCORRECT!

    Give it a try for your own website. It gives you loads of information about how to make improvements.

    For free information about your inbound links, the SEO section gives you information about “authoritative websites” that are linking to yours.

    Screen shot 2014-03-29 at 8.54.16 PM


    Majestic SEO, the tool I use to evaluate links is a paid tool.

    To get some information about inbound links, click on the SEO section of the Marketing Grader to have a look at authoritative websites that are linking to yours.

    2. SEM Rush


    SEM Rush is a competitive research tool. It has a paid version that provides a wealth of information. But it also offers some info for free, just by typing your website into the home page.

    I did a test, and although I think the keywords it listed for my website ranking on Page 1 were a bit outdated, it’s still useful as a FREE way to get an idea of the keyword phrases your website is ranking for.

    3. Google Webmaster Tools


    Ok so now is the time to confess that I had heard loads about Google Webmaster Tools for years and years and years but I never ever made time to check it out until a recent presentation at the WordChicks Meet Up in Melbourne.

    Am I glad I went? Yes yes yes yes yes!

    Webmaster Tools can also give information about:

    • what keywords your website is ranking for
    • what websites are linking to yours
    • errors on your website.

    And loads more good Google stuff!

    Set it up and check it out whenever you want to debunk the claims of those “your website sucks” types emails.

    Do you find emails from SEO companies as annoying as I do? Please let me know in the comments below.

    I’m secretly hoping that this article will stop them from emailing me. There’s always hope! Right?

    Post By Melinda (139 Posts)

    Melinda aka Mel, is half of the Grassroots team. Qualified in both Google AdWords and Analytics, Mel is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets.

    Website: → http://clickwinningcontent.com.au


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Join in! There's already been 12 comments

  1. Ulrike April 07, 2014 @ 6:57 pm

    Melinda you are a star! I receive those spam emails all the time and put them into junk, however, they do leave you to doubt sometimes… BUT you are absolutely right, they write the same to everybody regardless. Good to see it tested out on all points! I love hubspot grader 🙂

    • Melinda April 07, 2014 @ 7:52 pm

      I’m glad it helped to put your mind at ease Ulrike. I’m a much bigger fan of learning about SEO from companies like Hubspot and looking in your Google Analytics to see how your website is performing than in placing faith in unknown unsolicited emails!

  2. Tracey Pedersen April 07, 2014 @ 7:53 pm

    Gee I hate SPAM! I’ve been deleting these stupid email and comments for ages now but I secretly wondered if they were telling the truth! lol Thanks so much for clearing that up and for providing these awesome tools. I’ve been putting off signing up for Webmaster tools – definitely on the to-do list now!

    • Melinda April 07, 2014 @ 9:13 pm

      I’m glad the article was useful Tracey, and I could make your “to do” list a little bit longer 🙂

  3. Tess April 08, 2014 @ 1:14 am

    Awesome article, Mel! Clients are always asking me about these emails. I always tell them they’re spam but now I have this article to send them to! I think people are often still worried about this stuff deep down. 🙂

    • Melinda April 08, 2014 @ 1:28 pm

      Thanks Tess. I agree that they do create a “hint of doubt”. I’m glad the article will be useful for your clients.


  4. Carol Jeffries April 08, 2014 @ 1:11 pm

    Great article Mel, I am new to blogging and got several of those emails in the first week of posting… really freaked me out as they seemed so genuine… and I did not know what to do. Thanks for the list of sites of free tools – really helpful

    • Melinda April 08, 2014 @ 1:29 pm

      Thanks Carol. It can be overwhelming, especially when you get those type of emails from several different businesses.

      Hope you find the free tools useful for evaluating your website and finding ways to improve it.

  5. Serena Star Leonard April 08, 2014 @ 5:36 pm

    Yay! Yes these are so annoying, and sometimes they do touch on things that really can be improved, but I wouldn’t hire those companies to do the improving!

  6. Sandra Slavec April 09, 2014 @ 11:41 am

    Hi Mel,

    Thanks for that post, I receive those emails daily and they are very annoying. While there’s always room for improvement, the fact that these companies find your website & email you means your site can’t be doing too badly as you’ve proven in the above post.

    • Melinda April 10, 2014 @ 11:10 am

      That’s a great point Sandra, that the companies are finding Google search to find us in the first place!

  7. Joanne T Ferguson April 11, 2014 @ 12:28 pm

    G’day and thanks! it can get overwhelming at time but I like to continue to focus on what I am doing correctly and what I need to do to grow with my blog!
    Cheers! Joanne