I’m sure you’re getting them regularly.
Relentless emails from supposed SEO and online marketing service providers who claim to have reviewed your website.
Basically, the emails are telling you how bad your website is in order to try to create a need to use their services.
You’re probably (hopefully!) not even tempted to use their services. But these emails do make you start wondering if maybe your website isn’t up to scratch, and if you should be doing something about it.
On the plus side, in my experience the information is fake, fake, fake! I’m sure they send the same details to everyone.
So right here and now for everyone to see, let’s road test what these emails are telling you. Then, I’ll let you know about 3 free tools that you can use to confirm if there is any validity to their claims.
Here’s an email that I received in relation to my personal tennis blog, from someone who “wasn’t spamming but had studied my site and was sure they could help with my business advancement”. (Sure they had….whatever! And they didn’t even look close enough to see that it’s not even a business website)
I thought you might like to know some reasons why you are not getting enough Social Media and Organic Search Engine Traffic for Grandslamgal.com.
1. Your website Grandslamgal.com is not ranking top in Google organic searches for many competitive keyword phrases.
2. No W3C Validation and Broken Links present in Grandslamgal.com.
3. Low number of internal and external quality links in and out of Grandslamgal.com.
4. Your company is not doing well in most of the Social Media Websites.
5. Your site is not user friendly on mobile devices.
There are many additional improvements that could be made to your website, and if you would like to learn about them just email us back.
Here’s a few reality checks for the sender of the email.
1. Organic traffic
In January, the website in question got over 21,000 visits via Google Organic search. I would suggest that means it’s ranking on page one for target keyword phrases.
2. Broken Links
Google Webmaster Tools show no broken links on the website.
3. Inbound Links
Majestic SEO, a tool that I subscribe to for analysis of inbound links for clients, shows that there are 130 domains and over 3,200 backlinks to the website.
4. Social Media
My Twitter account for this website has over 3,200 followers. I also have reasonably active profiles for this blog on Instagram, Facebook and Google+.
5. Mobile friendly-ness
The website is fully responsive for mobile devices. You’re welcome to go to www.grandslamgal.com on your mobile and have a look, which obviously the companies writing the emails haven’t even bothered to do.
So, while yes, it’s true, I do love my tennis blog and how well it performs, that’s not the point of this article.
My point is to demonstrate that the emails you’re receiving are probably incorrect too and bear no comparison whatsoever to actual, real life facts.
Here are 3 free tools you can use to check how well your website is performing.
1. Hubspot Marketing Grader
This is a free tool provided by SEO guru company Hubspot that grades your website out of 100 and gives you insights for areas of your website that you can improve.
I was very pleased to get a score of 83, which again confirms that the emails I continually receive about how bad the website is ARE INCORRECT!
Give it a try for your own website. It gives you loads of information about how to make improvements.
For free information about your inbound links, the SEO section gives you information about “authoritative websites” that are linking to yours.
Majestic SEO, the tool I use to evaluate links is a paid tool.
To get some information about inbound links, click on the SEO section of the Marketing Grader to have a look at authoritative websites that are linking to yours.
2. SEM Rush
SEM Rush is a competitive research tool. It has a paid version that provides a wealth of information. But it also offers some info for free, just by typing your website into the home page.
I did a test, and although I think the keywords it listed for my website ranking on Page 1 were a bit outdated, it’s still useful as a FREE way to get an idea of the keyword phrases your website is ranking for.
3. Google Webmaster Tools
Ok so now is the time to confess that I had heard loads about Google Webmaster Tools for years and years and years but I never ever made time to check it out until a recent presentation at the WordChicks Meet Up in Melbourne.
Am I glad I went? Yes yes yes yes yes!
Webmaster Tools can also give information about:
- what keywords your website is ranking for
- what websites are linking to yours
- errors on your website.
And loads more good Google stuff!
Set it up and check it out whenever you want to debunk the claims of those “your website sucks” types emails.
Do you find emails from SEO companies as annoying as I do? Please let me know in the comments below.
I’m secretly hoping that this article will stop them from emailing me. There’s always hope! Right?