• Make more connections with a great Twitter landing page

    tweet-bird-md

    When you create your Twitter profile, you can add a link to your website.

    A lot of people simply link to their home page.

    But, you’ll get a lot more value from the people who click on this link if you direct them to a landing page specifically created for people who arrived there from Twitter.

    I first heard about Twitter Landing Pages when I attended the ProBlogger training day a few month ago. After the event I got in touch with Jade Craven, relationship marketing specialist. These are some of the tips she shared.

    What to include in a great Twitter Landing Page.

    1. Greeting

    Acknowledge that the person has arrived from Twitter and thank them for visiting.

    2. Video

    This is a fast way for people to get you know you and for you to share the key information that you want them to know, like who you are, what kind of information you have on your website, what you tweet about, how they can subscribe to your updates etc.

    3. Photo

    Let people see who you are! For consistency, use the same photo that you’ve used on your Twitter profile.

    4. How you use Twitter

    Include information about “what’s in it for me” if I follow you and read your tweets.

    5. Tweet Frequency

    Depending how much time a user spends on Twitter, and how many people they are following, each person has a different expectation for how often they want to see a tweet from you.  So let them know what to expect.

    6. What you Tweet about

    Let people know if your tweets are strictly Business, or Pleasure, or a mix of both.  Again, so they know what to expect.

    7. Your Twitter policies

    Explain whether you follow everyone back, or only certain types of people, whether or not it’s OK to pitch to you on Twitter and other information that you’d like everyone to know up front.

    8. Your Twitter Lists

    Sharing your Twitter Lists on your landing page can demonstrate your authority, and it provides new choices for people to follow.

    9. Include other information like

    • Your other Twitter profiles (if you have any)
    • Articles you’ve written about Twitter
    • A Call to Action, perhaps to take up a special, Twitter only offer
    • An invitation to connect via other methods eg email, Facebook and LinkedIn.

    View an example of Jade’s Twitter Landing page.

    It even has a nice URL eg jadecraven.com/welcome-from-Twitter

    Get the best tips about your Twitter landing page in this video

    Need more tips? The quality information in How to Network Fast will show you how to overcome your networking fears and start getting influential bloggers to talk about you.

    Until next time

    Search-Mel

    Get more info about How to Use Twitter Like a Pro

    Post By Melinda (139 Posts)

    Melinda aka Mel, is half of the Grassroots team. Qualified in both Google AdWords and Analytics, Mel is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets.

    Website: → http://clickwinningcontent.com.au

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Join in! There's already been 3 comments

  1. Andrew December 10, 2010 @ 2:01 am

    I haven’t heard of this before but it’s a great idea.

    • Mel December 10, 2010 @ 2:01 am

      Yeah, now we’re working on getting our new landing page finalised ASAP!

  2. […] Here are 10 Tips for How to Create a Great Twitter Landing Page […]