• Gotta Have a Website Monitoring Tool

    website monitoring

    If you can’t measure it, did it really happen? Loads of website owners have a website but don’t have information about how it’s performing. If that’s the case, how will you ever know if its worth your time and effort?

    Gotta have a website monitoring tool!

    What is a website monitoring tool?

    A website monitoring tool, like Google Analytics, which is free for anyone to use on their website, gives important data about your website’s performance.

    Why do you need a website monitoring tool?

    You’ve created your website to achieve a purpose. Probably something like generating enquiries for your products or services, selling your products or services or perhaps to build a community and provide valuable information to members.

    If you’re happy with the results from your website in terms of sales $$$, number of enquiries or number of members, you can use the information from your monitoring tool as a benchmark that needs to be maintained and improved.

    If you’re not happy with your website results, your website monitoring tool provides information on where you’re failing and helps you prioritise what changes you should make first!

    How do you get a website monitoring tool installed?

    Before committing to working with a web company on a new or upgraded website, make sure they will install a monitoring tool for you.

    They might have their own, or it’s really easy to install Google Analytics and then give you access to your account.  Or you can even set up a Google Analytics account yourself and send them the link to add to the code of your website. Once you’re set up in 3 easy steps, Google helps you create an email with the instructions for installing the code.

    What information is available in Google Analytics?

    Google Analytics has a dashboard which is a screen that shows a summary of key statistics.  It automatically tracks data from the previous month and you can change the date range to review any time period you like.

    The dashboard of Google Analytics shows loads of information. Some of the key things are:

    • your total number of visitors (which includes people who visit more than once),
    • your unique visitors (which only count each person once),
    • where your web visitors are coming from (organic search results, paid search like Google AdWords, referrals from links on other websites and other sources),
    • how long your visitors spend on your website
    • what pages they read
    • and your bounce rate. (Find out why a low bounce rate means your website is great)

    In a future post I’ll explain in more detail what the information in Google Analytics means, and why it’s valuable.

    For now, if you don’t have a monitoring tool installed, ask your web company if they can install Google Analytics and give you access.  Or email me if you need help!

    If you have analytics set up but don’t know what all the information means, I also offer Google Analytics Coaching sessions.

    Happy Website Monitoring.


    Post By Melinda (139 Posts)

    Melinda aka Mel, is half of the Grassroots team. Qualified in both Google AdWords and Analytics, Mel is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets.

    Website: → http://clickwinningcontent.com.au


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Join in! There's already been 18 comments

  1. Jim Jones February 03, 2010 @ 6:18 pm

    Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner.

  2. Search-Mel February 05, 2010 @ 3:02 am

    Hi Jim

    Yes we are planning to add more videos. We just one on this page http://www.grassrootsinternetstrategy.com.au/courses/website-plan/ and on About Us. Hope to add them more frequently in future.

    Thx for your feedback

  3. Search-Mel February 05, 2010 @ 3:03 am

    Thanks a million Gardener for the Stumble and Digg. You’re welcome back anytime!

  4. Search-Mel February 07, 2010 @ 3:56 am

    Thanks Chantay, we created this blog because I agree that there isn’t enough clear, simple information available about web related topics. Feedback like yours makes me really happy we created it. You’re welcome to visit anytime!


  5. Rewrite Articles February 08, 2010 @ 11:07 pm

    I use Google Analytics regularly for most of my sites. It’s amazing how far you can actually dig into your data. The problem is though that most users just use the basics without realising what it can offer and the information you can extract from it.

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  7. Serena "Social" Star February 13, 2010 @ 6:31 am

    Thanks very much!

  8. Serena "Social" Star February 13, 2010 @ 6:35 am

    Yes Wix is very simple to use, but there are some fundamental problems with using flash which are speed and search. The content is not read by Google (yet!) and it takes ages to load. Otherwise it makes for good looking and functional sites.

  9. Nelly Rountree February 13, 2010 @ 2:43 pm

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  10. Rubin Krimple February 18, 2010 @ 2:35 pm

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  16. Kimberely Borghi April 05, 2010 @ 4:07 am

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  17. Website Traffic Robot April 10, 2010 @ 4:05 pm

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  18. […] Also read Gotta have a website monitoring tool and Have active website visitors who keep coming back Melinda, generally known as Mel, is half of […]