• The Reason Why New Websites Fail

    failed website

    If a website fails on the internet and doesn’t make a sound, is any body listening?

    You may have already decided you need a website and jumped right in to working how to get one quickly and within your budget.

    Be aware that the cheap template website option is suddenly not so cheap once you’ve spent two weeks compromising while trying to make it good enough to represent your business publicly.  And that the expensive website will be wasted if it sits alone, with no visitors because you have no budget left for marketing.

    Websites constantly fail to meet expectations because their owners don’t have a plan.

    To ensure that your new website has the required impact on your business, get a good, smart website plan together before embarking on your website mission.

    Here are 9 Reasons Why You Must Make Time to Plan a New Website.

    A good website plan allows you to:

    1. Set Your Website Objectives. If you don’t decide what you want from your website, you won’t know if it has been successful and therefore if it is worth your ongoing time and effort.
    2. Define Your Target Audience. If you don’t define who the target audience of your website is, you have less chance of engaging them because your website won’t be tailored to your audience’s tastes, preferences or language.
    3. Choose Your Team of Web Professionals Carefully. Asking your team of website professionals the right questions, before you confirm that you’re going ahead, means there will be no unexpected costs or “things we forgot to mention” later on.
    4. Create a Design Brief. Preparing a written design brief gives your designer a clear idea of your expectations and reduces the risk of the design in your head being lost in translation.
    5. Have Your Content Ready When the Website Is. Think about what you’re going to include on the website so you can start organising copy writing, producing online videos etc at the same time that your website is being created. This will avoid delays later on.
    6. Plan How You Will Drive Traffic to the New Website. Planning how you’re going to drive your traffic early in the process means you’ll be ready to go when the website goes live. For example, you can make sure your web copy is search engine optimised and that you have a large list of Twitter followers and LinkedIn contacts to promote the new website to.  You can even do some pre-launch marketing to get them excited about what’s coming.
    7. Avoid Delays and Extra Costs. By thinking ahead to what you want your website to do, you begin with the end in mind. This is much cheaper and quicker than changing your mind once the project has started, which causes delays and may incur additional design and development fees.
    8. Set Realistic Expectations. Planning what needs to be done to make your website successful means you’ll go in with realistic expectations for how much you need to spend and how much time you need to allocate.
    9. Save Time in the Long Run. At first it may seem like the time required to create a plan is slowing you down, but in the longer term the time spent planning will be saved ten fold as you implement your plan, step-by-step and create the website you want; not the one you settled for.

    Happy Website Planning!  Got questions? You’re welcome to leave a comment.

    Search-Mel

    Post By Melinda (139 Posts)

    Melinda aka Mel, is half of the Grassroots team. Qualified in both Google AdWords and Analytics, Mel is committed to never using an acronym without explaining it first. She also likes grand slam tennis, cracked pepper and Melbourne sunsets.

    Website: → http://clickwinningcontent.com.au

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Join in! There's already been 2 comments

  1. Alysha January 17, 2010 @ 10:50 pm

    Search-Mel,

    I love your suggestion to business owners that they create their design brief BEFORE speaking with a web-developer. Creating your own brief can be a lot of work, but as a copywriter who relies on briefs to do a better job, I know exactly how much time, money (and headache) a great brief can save. Thanks again for promoting decent advice.

    Alysha

  2. Serena "Social" Star January 26, 2010 @ 1:57 pm

    Yes I learned this the hard way, actually we had a plan, but no idea what we were doing to make the plan realistic! This was 5 years ago and it was a hard lesson to learn, actually it was fatal for the business… Live and learn!