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Grassroots Internet Strategy

Grassroots Internet Strategy

Archives for October 2010

Survey Reveals Lack of Confidence in Online Marketing

October 28, 2010 by Melinda

We recently ran a survey on “Small Business Websites; The Good, the Bad and the Ugly” in order to identify the common trends and issues that are faced when setting up and marketing a website. While we are not surprised at the results, there were some stand out stats that have influenced what we will […]

Does your website look good in Google? Or does it look goofy?

October 25, 2010 by Melinda

Have you done a Google search for your business or website name to see how your website looks in the search results?  If not, give it a try now and see if it looks good, or goofy.

Are you allowing “stuff” to get in the way of sales and marketing?

October 21, 2010 by Serena Star Leonard

You need to respond to emails, get to meetings, write a blog, call that woman about that opportunity, update your website, remember to post on Twitter, increase your traffic, send your invoices, prepare for your accountant, buy that software, choose an image for the brochure, figure out how to get more subscribers, prepare a launch, […]

What All Professional Service Providers Need to Learn from Good Web Copywriting

October 18, 2010 by Melinda

Recently I’ve been receiving information from insurance providers and lawyers (don’t worry – I’m not in any trouble! ). The documents have been extensively long and written using “professional terminology” that, not being familiar with that profession, I found incredibly difficult to understand.

Who really has control of your Google Analytics account?

October 11, 2010 by Melinda

Google Analytics is a free website monitoring tool offered by Google.  It gives access to a wealth of information that can be used to improve your website’s performance. There are two different ways that your Google Analytics account can be set up One of the ways gives you complete control, but the other way means […]

Small Business Inspiration Series – Interview with Glenn Murray from Divine Write

October 6, 2010 by Serena Star Leonard

The Small Business Inspration Series is Back! This week on the show we feature Glenn Murray, specialist copywriter (think SEO copy guru!) and owner of Divine Write. This is an area that many small business owners ignore or don’t understand

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