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Grassroots Internet Strategy

Grassroots Internet Strategy

Archives for May 2011

Are you proud to be a small business?

May 25, 2011 by Serena Star Leonard

In the digital world, just as in the physical world – many of us try to appear bigger than we really are, subscribing and perpetuating the myth that bigger is better.  With our websites we have the opportunity to be seen as much bigger than our 1, 2 or 3 heads and many small business […]

3 Things you can do Right now to Optimise your WordPress.org Website for iPad Users

May 19, 2011 by Melinda

Mobile Internet usage is a rapidly growing phenomenon, and it’s becoming increasingly important for website owners (especially businesses) to make sure their websites are just as usable on a smartphone or tablet as they are on a computer.

7 Key Elements of a Successful Email Marketing Campaign

May 12, 2011 by Melinda

Email is one of the cheapest tools you can use to connect with your target market but it’s not without it’s pitfalls. The way we use email has drastically changed since it was first introduced and every email you send now is up against millions of spam messages flooding inboxes from around the world. So […]

Is Thinking about Linking Driving you to Drinking?

May 5, 2011 by Melinda

Inbound Links (also called External Links and Backlinks) are links from other websites to your website. Having high quality inbound links is an important factor in optimising your website for search engines. But, building links can be difficult. If thinking about linking makes your head hurt, this article will give you a place to start.

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Grassroots Internet Strategy is a partnership between Serena Star Leonard and Melinda Samson.
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