Google Analytics is a free web analytics tool provided by Google. If you’re serious about getting results from your website you should have this, or another web analytics tool installed. Once you have Google Analytics set up and working, and you’re ready to learn more about the data that’s available, here are three places you […]
Archives for May 2012
Writing Copy for your Website: Getting the basics right
In order for people to take your writing seriously you need to get the basics right. The information contained in this blog post may be common knowledge to a lot of you, but you would be surprised how many people still make the most simplistic of errors when it comes to grammar and style. Let’s […]
Do you have Consent from your Subscribers?
Your subscriber database is one of your most important assets – allowing you to send important information to a large group of interested customers with the click of just one button. But do you have consent from your subscribers or are you sending them ‘spam’?
Boost your search engine ranking with a word cloud
My name is Belinda. I am an SEO copywriter and a Wordle addict. What’s a Wordle? Wordle is a free online tool that generates word clouds from any text, blog or RSS feed. In the word cloud created, the most frequently used words are bigger and more prominent.
3 Ways To Write Useful Subheadings That Will Draw Your Readers In Like It’s The NY Times
Web usability doesn’t sound very sexy. And writing web content for your readers isn’t always easy. One of our biggest challenges is to write content that is read and understood by web visitors. I recently wrote a post about how to organise your web content to accommodate different online reading patterns. The key is for […]
7 Inspiring Ideas for Creating your own Images to use on your Website or Blog
In my last post, I talked about why and how to resize images to the optimum size for your website. For this article, I wanted to take a step back, and talk about the best ways to actually get images to use on your site. Sure, there are many sites to find stock images online. […]