Oops! I’m not meant to say that. I mean, what would Germaine Greer have to say about that? Actually, she would approve. When Germaine Greer, in “The Female Eunuch,” wanted to stress what a woman gave away in a traditional marriage, she used the passive voice. Grammar zealots and classic literature writers, bear with me. […]
Archives for June 2012
5 straightforward ways to break up long copy (and keep your readers hungry for more)
There is something quite intimidating about a long page of copy. Whether it’s a blog post, a web page or an article, when I’m faced with line after line of unbroken text, I feel exhausted just looking at it! Long, unbroken copy can be a real turn-off because most people don’t read nowadays; they skim. […]
Get More Subscribers with Competitions on Your Blog
In March I set the participants of a blog group a challenge: Run a competition and promote it to 5000 people. The group is mainly made up of new bloggers who have launched their blogs in the last 6-8 months and everyone is interested in expansion. The results were great and I asked the bloggers four […]