Forget what you learned about proper writing techniques in high school. Blogging is different. Very different. You still need to pay attention to basic grammar rules and writing flow but in the words of Seth Godin, your focus must be on the resource online that is so scarce: attention. That means your writing has to […]
Archives for August 2012
Creating BUZZ (for every blog, launch & event in your website calendar)
People like buzz, they like to be part of something exciting and new. Think of your website as a source of endless excitement; the next blog, the next launch, the next product or service. Have you ever noticed that the smartest marketers have more exciting ideas, offers and opportunities than everyone else? Review your plans […]
Understanding Email
Email. Most of use it all day, every day. The ease of communication it allows is super convenient for our modern lives of needing an answer… NOW. But how many people really understand how email works? Know the difference between POP and IMAP? Or how to set up an email account on their computer? Understanding […]
Email Marketing: The Basics of Quality Campaigns
Although there are a lot of other marketing methods available for communicating your messages to your target audience, Email Marketing is still alive and well. But if you’re going to do, make sure you do it well. Send quality campaigns that are compliant, consistent and include valuable content.
How to use Google Analytics to find out which articles rocked (and which ones bombed)
If you’re regularly creating content new content for your blog, give yourself a big pat on the back! The next step is to evaluate the performance of your articles by using the information in your Google Analytics account to find out which ones rocked in terms of having the most Pageviews and longest Time on […]
9 Things that will make your website feel as good as an open fire in Winter
How good is an open fire in Winter when it’s cold outside? It draws you in and makes you want to stay close by for as long as you can. And if you get the chance, it’s more than likely that you’ll want to visit that place with the open fire again.