Avoid making these website mistakes and you’ll increase your chances of generating opportunities via your website.
Earlier this year I wrote about “5 Website Mistakes That Still Happen Way Too Often”. It was one of our most popular articles so as a follow up, here are 5 more website mistakes that are still being made way too regularly.
If you’re not making these mistakes then you’re on the right track.
If you are making some of them, the purpose of this article is to give you some tips for getting the mistakes fixed as soon as you can.
1. Not strategically questioning your website service providers before agreeing to do business with them
Do you regularly get calls and emails from Search Engine Optimisation (SEO) related companies?
Personally, I get way too many of them.
They love to tell me how badly my websites are performing in terms of getting web traffic from Google.
And that I don’t have enough inbound links.
And that I’m not active on social media.
Most of the information they put in their emails is incorrect.
I needed to vent that but it’s not actually the point I’m making 🙂
If you’re ever tempted to take up a web service provider on an offer that sounds like it’s too good to refuse, make sure you ask the right questions before you accept.
So what are the right questions?
They are the questions that cover everything you need to know to be comfortable doing business with that business.
Your website is a value asset and it might not be a good idea to make a quick decision about an offer without all the necessary information. This can lead to working with the wrong people, wasting time, wasting money and results that don’t meet your expectations.
Read more about the questions you can ask in 5 Questions to Ask All Potential Website Service Providers (or Risk Wasting Time and Money).
2. Website doesn’t look good on a Smartphone
More and more people are using Smartphones to surf the internet.
If your website doesn’t look on a good Smartphone then you risk missing out on opportunities from Smartphone visitors.
It’s as simple as that.
The first thing to do is look at your website on a Smartphone to see if looks OK. If it needs to be improved, talk to your web developer about creating a mobile optimised version of your site.
Need help with getting a mobile optimised site? Contact Tess at www.tessaneedham.com She’s a whizz with such things, especially for WordPress websites.
3. Not getting someone with “fresh eyes” to review your new content and blog articles
If you’ve been reading this blog for a while you’ve probably heard us mention the importance of having a Content Management System (like WordPress) that allows you to add new content to your website yourself.
When you’re making updates yourself, you need to make sure they look professional. Especially if it’s a business website.
Make sure your copy:
- Is nicely laid out
- Uses consistent heading styles (use the set styles in your Content Management System rather than formatting the colour and size of your text yourself)
- Doesn’t include typos, spelling mistakes or glaring grammar errors
- Includes high quality images.
You can achieve this by:
- Getting the training you need to know how to use your Content Management System. For WordPress users, the “Step-by-Step WordPress Basics and Beyond” online course includes a section on Content Management. Find out more.
- Getting someone with “fresh eyes” to read your copy. It can be really hard to notice typos and other errors in your own articles but someone else will usually pick them up straight away.
4. Web copy looks like a page from a novel (and isn’t easy to skim read)
When you visit a website that has long paragraphs of text, one after another, how often do you stick around and read it?
If you make this mistake you’re missing opportunities to engage your web visitors.
The web world moves fast so you need to get your key messages across equally fast.
Some ways that you can break up long blocks of text to keep people reading your copy:
- Keep paragraphs to a maximum of a few sentences.
- Vary your sentence length and include short sentences.
- Break up lists using dot points.
- Add subheadings between the paragraphs. Include key pieces of information in the subheadings.
- Add images and videos.
5. Web Analytics is installed but the data isn’t being reviewed
Having a web analytics tool, like Google Analytics, installed on your website is a key part of understanding how your website is performing.
But if no one is looking at the data you’re not getting any value from it.
Review your analytics data regularly, or get someone else to do it for you.
Google Analytics lets you set up email reports that can be sent to you every day, week or month. Or you can keep a track of your main stats in a spreadsheet so that you can easily compare them from month to month.
Become familiar with your web traffic statistics so you know if get a spike or a dip, and hopefully you’ll be able to figure out why.
What other website mistakes do you still see happening way too often?