On Twitter, tweets allow you to share information with your followers. Like a good headline, a well-written tweet needs to grab people’s attention and compel them to act.
A good tweet is one that inspires people to act or respond. You may want to write tweets that:
- get your Twitter followers to click on a link within your tweet to take them somewhere else on the web
- convey information
- respond to a tweet from another person
- promote a business offer like web-only discounts
- help you understand the needs of your target audience
- share information and resources.
Usually, however, the 140-character limit will mean that you will use links to take the reader through to the extended information.
Depending on your business and your online marketing strategy, your tweets are likely to support the goals of a larger campaign.
Here are 5 tips for how to write a good tweet on Twitter.
1. Interaction is key
- Try to engage your audience by asking a question or encouraging them to do something.
- Likewise, if you receive an @ reply or direct message or mention, it is important to respond to the person who contacted you.
- Treat every question or comment as if it desires a response. That’s part of the fun of Twitter: it is a social network that encourages interaction amongst strangers. You never know when a potential customer will seek you out.
Many leading companies are now using Twitter as not only a messaging tool, but also as a customer service channel. If someone re-tweets you, always thank him (using an @ reply or a direct message).
2. Provide information that is relevant to your client base
You may come across an interesting article or important piece of information that is specific to your industry or related to your products or services. After ensuring the information comes from a reputable source, tweet that item.
Be sure you credit the source and include a link to the original material. If the source has a Twitter username, be sure to include an @ mention, ie. (via @australian) or use the “retweet” or “share on Twitter” button from the original web page if there is one available.
3. Get to the point, don’t be cryptic and whatever you do, don’t lie
People need to see the value of taking action immediately. While it’s ok to try and draw people in with intriguing messages, make sure your value proposition is conveyed. You must also be transparent. If you try to trick people into clicking a link by lying about its contents, you will tarnish your reputation on Twitter and potentially lose followers and their trust.
4. Keep your tweets short
Ideally tweets should be 130 characters or less to allow for retweeting. Like a good headline, you can only really convey one point in each tweet. Keep them highly focussed. You can always send another one with another point later on.
5. Don’t write a flood of tweets
You should space your tweets out. If you tweet too many times in rapid succession, you will “flood” your users’ Twitter timelines with your messages. This is an etiquette no-no on Twitter, especially for business accounts.
Unless there is a compelling reason for doing this, which works within the objectives of a well-thought out Twitter campaign, you should space out your tweets.
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This article is an excerpt from our must-have Twitter ebook. Find out more: Twitter for Business – The Complete Tweetorial.