“Adding Keywords in All the Right Places” is one of my favourite songs… whoops, sorry, that song was “Looking for Love in All the Wrong Places”. Clearly I’m far more of a keyword nerd than I realised, better start fresh 🙂
Let’s start by defining what “keyword” means.
In the context of websites, a keyword is the word entered into a search engine when someone does an internet search. A keyword can be more than one word.
Adding Keywords to your Website or Blog;
- Makes the copy relevant to what your visitors are searching for
- Lets search engines know what your website is about so that they can match it to what people are searching
- Makes your copy clear.
Why are keywords important?
Search engines like to bring up the most relevant and authoritative websites in their search results. Using keywords in your web copy or blog articles makes your site relevant to the selected keyword.
Why should you care about adding keywords to your website or blog?
Adding keywords in the right places can help your website appear higher up in search results, so more people see your website and your website gets more visitors.
How can you find out which keywords to use in your web copy or blog?
This, of course, is the $64,000 dollar question. How easy or difficult it will be for your website to appear on page 1 or 2 of search results for a selected keyword relates to how many other websites are optimised for the same words.
Keep in mind that keywords are not the be all and end all. There are a LOT of other factors involved with where your website does, or doesn’t, show up. But, given that you’re writing copy anyway, and keywords are something you can control, with of bit practice, using them comes naturally so there’s no reason why you shouldn’t use them.
3 simple ways to figure out which keywords to use:
2. Do some Google searching and see what other websites show up high in the search results. Note – If big government or institution websites are high on the list, it’s highly unlikely you’ll ever rank higher than they do.
3. Do a search with “allintitle:your keyword” to see how many other websites use that keyword in a page title. Watch a video on using Allintitle for Keyword Competitor research.
Read the second article in this series Adding Keywords to Your Website or Blog – Where to Add Keywords.
Regardless of the keywords you select to add to your copy, always write primarily for people, rather than for search engines, by ensuring that your writing is clear, simple and flows naturally.
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