In my previous post, Adding Keywords to your Website or Blog – Part 1 we reviewed why keywords are important and how to figure out which keywords to use for your website or blog. Now we’ll look at adding keywords to your web copy.
This article will explain where you can add keywords to your website or blog, after you’ve done keyword research and selected your keywords.
We follow these guidelines for all our blog posts. Check how well it works by searching Google “pages from Australia” for the phrase “Adding keywords blog”. My previous post was published two days ago and it was already appearing in position 3 on Google last time I checked. We’re glad that Google loves blogs 🙂
Granted it takes more than just using keywords in the right places to achieve this but it definitely helps.
Here are the places that we add Keywords to our blog posts.
The page title appears at the top of the browser and is also the first line of the search engine results. We add keywords to the Page Title using the All in One SEO Pack. Read more about adding keywords to your Page Title and 6 Tips for Optimised Page Titles.
This is often the snippet of text that is used in the search engine results. The Meta Description is not actually used by search engines but it is a place where you can market your article by adding persuasive text that encourages people to click.
You can see our Meta Description in the image above. We also added this to the blog post using the All in One SEO Pack. If you look closely you’ll see that the keywords I searched for have been highlighted, which makes our post relevant to what the searcher was looking for, encouraging them to click through.
This is the website link where the blog article is located. WordPress automatically uses your Heading as the URL and it’s really easy to change it if you want to. For other websites, being able to customise the URL of each new page of web content depends on how your website is set up.
Adding keywords to your heading is important from both a search engine point of view (they check for keywords in the H1 HTML tag) and for people reading the article, because having a keyword in the heading makes it obvious that your article is related to what they were looking for.
Subheadings make your article easy to skim by breaking up the text. As for headings, using keywords here also helps search engines and people know what your article is about.
Adding links to other articles on your website helps to keep people reading. The words you use in your links are really important, so add your keywords. Using “click here” for link text is a wasted opportunity.
1. Click here to read the first article on keywords
2. Read adding keywords to your website or blog to find out why you need keywords and how to do keyword research.
If you have selected keywords that are relevant to what you’re writing about, it will be easy to include them in your body text; in fact it should come naturally.
Use them as early in the text as you can, and also use related words and variations of the word. For example, the main keyword of my previous article was “adding keywords” and I also used “add keyword”, “using keywords” and other variations in the copy.
Search engine robots can’t see images so if you don’t tag your images, or if you call them something like “image524a” then the search engine has no information about what the image relates to. Image tags are also used by visually impaired people, so write tags that describe what the image is about and incorporate a keyword.
We also Tag our blog posts using our main keywords, many of which we selected before we even started writing any posts. This helps us use our tags consistently throughout the blog.
Phew, this article was longer than I planned, but I hope you found it helpful.
As always, write for people first, so your article flows naturally. And then go back and check where you can add keywords that fit naturally into your text and probably even give clarity to your writing.
Use keywords where they work and always use a lot of other words as well, so you’re not at risk of overusing keywords for the sake of search engines, which never pays off in the long run.
If all this seems like a lot of work, at a minimum aim to select a keyword phrase that you will focus on in each article, and use it in the Page Title, URL, Heading, Body and Link Text.
Until next time
PS Next please read about Google’s Keyword Match Types