Whether you’re already writing articles for your website, blog or email newsletter or you’re planning to start your Content Marketing strategy soon, find out how to get Maximum Marketing Mileage from your efforts by sharing your articles far and wide.
Share new articles via Twitter by writing a Tweet that is the same style as a strong headline. Include a link to the full article on your website by using a link shortener like bit.ly (just put bit.ly into your browser and the tool will appear) to reduce the length of your link so that everything fits into the 140 character limit.
We have added a tool to the Grassroots Internet Strategy blog called Tweet Meme www.tweetmeme.com which adds the button you can see in the top right hand corner that allows anyone to tweet this article.
It automatically links to your Twitter account and creates a tweet based on the Page Title of the article.
Discover the fast way to go from Twitter Start Up to Pro.
Share the headline of your articles via your Facebook status update and include a link to the full article.
You may wish to set up a Facebook Business Page or Group for your business and ask your network to become Fans so that you don’t risk putting off your friends who aren’t interested in reading business related updates all the time. Add a “Find us on Facebook” button to promote your new group via your website or go a step further and integrate Facebook with your website.
Join groups that people you would like to network with, like your target audience and people in your field, will be a member of.
Some groups actively support you promoting valuable content to group members while others prefer only discussion topics to be posted. Get to know how the groups interact by finding out the group guidelines and reading and commenting on other people’s discussions.
- Start a discussion in groups that will be interested in the topic you have chosen.
- Use your Headline as the start of the discussion and then include a summary of the key discussion points plus a link to your website in the second part of the discussion.
The list of new discussions for each group is automatically emailed to members of the group the day after the discussions are posted. Members of the group can easily read and comment on the articles.
If you haven’t previously joined a LinkedIn group, give it a try by joining our LinkedIn group for Grassroots Internet Strategy
4. Send articles to your Subscribers via Email Marketing
Set yourself the big ambitious goal of collecting an email address from everyone that visits your website! (That’s very hard to do) Also collect email addresses from your customers and prospects and people that you meet at networking events. Remember to get their permission before you add them to your mailing list.
Email campaigns are a cost effective way of sharing information with your database, and driving traffic back to your website.
Check out an email campaign tool called Mail Chimp www.mailchimp.com The Grassroots team love it, particularly because it is “forever free” if your list is less than 500 people. It’s easy to use, manages your list and you don’t need to be a designer to create a great looking email.
5. Ezine Articles and Other Article Sharing Sites
Ezine Articles is a website where you can submit your articles to be used openly by others. People who reuse your articles are requested to include your bio, which contains information about you (the author) and a link to your website. Include a Call to Action that encourages people to click through.
Submitting articles increases your exposure to really big audience and drives traffic to your website every time someone clicks on the link in your bio.
Check out www.ezinearticles.com
Some other websites where you can submit articles:
RSS is short for Really Simple Syndication.
Adding a RSS feed to a blog means that new content is automatically shared without you having to do anything.
7. Social Bookmarking Sites
A social bookmarking site allows users to save bookmarks for websites that they want to be able to find again. You can make your bookmarks either public, private or shared with a specific group. Other users of the social bookmarking network can vote on a piece of content. The more votes it gets the more people see it and therefore the more web traffic you get when people view the content.
Popular social bookmarking sites include:
Go forth and share.
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