Belinda Weaver – Grassroots Internet Strategy

Tight copywriting: What is it and how can you get it?

January 30, 2013 by Belinda Weaver

If you want your blog website copywriting to be just like you bought it from the shop, it needs to be tight.

But what does ‘tight copywriting’ really mean?

7 incredibly effective ways to repurpose old blog posts

October 23, 2012 by Belinda Weaver

If you’ve been blogging for a while you probably have quite a stockpile of interesting and useful posts. Well that’s the aim anyway! But how often do you read your old blog posts?

If you forget about them once they’re published you’re missing out on a gold mine of content marketing opportunity!

Here are seven creative ways you can keep those old blog posts working hard for your business.

How to add some excitement to your blog posts

September 12, 2012 by Belinda Weaver

When you start blogging regularly, it’s tempting to put down every thought you’ve ever had on a particular subject. When you do that, your blog posts tend to look like what they are – great long streams of consciousness with sentences that go on for days. If you want to make your blog posts inviting … Read more

5 straightforward ways to break up long copy (and keep your readers hungry for more)

June 18, 2012June 14, 2012 by Belinda Weaver

There is something quite intimidating about a long page of copy. Whether it’s a blog post, a web page or an article, when I’m faced with line after line of unbroken text, I feel exhausted just looking at it!

Long, unbroken copy can be a real turn-off because most people don’t read nowadays; they skim. So when you’re writing your blog posts, or web pages, you need to break up your copywriting so the skimmers are persuaded to dig a little deeper.

Here are 5 ways to break up long copy, transforming a text-heavy landscape into a delight to the eyes – not to mention an irresistible attraction to read more.

Boost your search engine ranking with a word cloud

May 16, 2012 by Belinda Weaver

My name is Belinda. I am an SEO copywriter and a Wordle addict.

What’s a Wordle?

Wordle is a free online tool that generates word clouds from any text, blog or RSS feed. In the word cloud created, the most frequently used words are bigger and more prominent.

How to Write a Killer About Me Page (That Grows Your Business, Not Your Ego)

March 15, 2012 by Belinda Weaver

So let’s begin by considering the main reasons you need an About page on your website or blog.

You can finally Google yourself and see something worthwhile
Your mum will see your name on the interweb (for all the right reasons)
Finally, you get to tell everyone about your awards!
You can make a real connection with your customers to build loyalty, trust and credibility.

Ok, so clearly the last reason is the one that will help you grow your business, not just your ego.

The About page is possibly one of the most important pages on your website or blog, after the homepage. Understanding those reasons will help you write a killer About page for your site.