Shae Baxter

Shae Baxter is a SEO trainer, blogger and writer and is the creator of the world’s first virtual SEO training course solely for creative women entrepreneurs. Shae believes that women don’t need to compromise on being authentic + original and that SEO should not get in the way of this. Her mission is to create the best SEO + blogging training resource for women entrepreneurs on the planet and to inspire tens of thousands of women to spread their message far and wide using this powerful force that is Search Engine Optimization. Visit ShaeBaxter.com

3 Cool Tips On Writing For The Web

June 13, 2013June 11, 2013 by Shae Baxter

Writing content for the web is a critical skill. It’s not the same as other type of writing such as print, magazines, press releases and books. People approach the web differently and this means you need to write differently to capture and hold their attention. To help you do this, there are techniques you can … Read more

How to write with more authority and credibility

October 3, 2012 by Shae Baxter

How great would it feel if you made a few simple tweaks to your writing to give you more credibility and authority in your business?

I know, silly question. It would feel great.

And the BEST part is, they are surprisingly simple. You don’t need to be Shakespeare – you just need to be aware of a few simple tips to make your words carry more weight.

3 Simple Tips To Make Your Blog Posts Stand Out

August 31, 2012 by Shae Baxter

Forget what you learned about proper writing techniques in high school.

Blogging is different.

Very different.

You still need to pay attention to basic grammar rules and writing flow but in the words of Seth Godin, your focus must be on the resource online that is so scarce: attention.

That means your writing has to be done in such a way as to CAPTURE and HOLD people’s attention.

Why You Should Use Passive Voice In Web Headings

June 21, 2012June 21, 2012 by Shae Baxter

Oops! I’m not meant to say that.

I mean, what would Germaine Greer have to say about that?

Actually, she would approve. When Germaine Greer, in “The Female Eunuch,” wanted to stress what a woman gave away in a traditional marriage, she used the passive voice.

Grammar zealots and classic literature writers, bear with me. There is a point to this.

3 Ways To Write Useful Subheadings That Will Draw Your Readers In Like It’s The NY Times

May 11, 2012 by Shae Baxter

Web usability doesn’t sound very sexy.

And writing web content for your readers isn’t always easy. One of our biggest challenges is to write content that is read and understood by web visitors.

I recently wrote a post about how to organise your web content to accommodate different online reading patterns. The key is for people to quickly digest the information you share with them and for your readers to read your content with ease.

One way to do that is to break up your text with subheadings. Well-written subheadings in well-organised text help readers to get a quick overview of the page and make the information less dense and more readable.