If you want people to continue to read your blog, you need to give people a reason why they should continue to read your blog.
The question is, how do you give them that reason why?
According to Derek Halpern, the founder of Social Triggers, the secret lies in how you choose your blog topic or reposition your existing blog topic for those who already have a blog.
I recently purchased Derek’s premium training course, Blog That Converts. In it Derek explains that it is impossible to create a successful blog about a broad topic such as fitness, health, marketing or real estate – not if you want to attract your first 1000 or 10,000 blog subscribers.
So what do you do?
The Divide And Conquer Technique
Derek says instead of competing in one of those broad topics, you divide up your main topic into several different sub-topics and you conquer each sub-topic one at a time.
Derek’s own site Social Triggers is a perfect example.
Instead of creating just another broad base Internet marketing blog that has a huge amount of competition, Derek divided his blog into sub-topics. There is blogging, SEO, content marketing, email marketing and conversion testing to name a few. Instead of going after all the topics at once, Derek focused on just one specific topic. That topic for Derek was persuasion psychology.
After he conquered that topic, he set his sights on blog conversion rates. Then he focused on list building.
Derek divided the market up and conquered individual topics before moving onto the next topic.
How Do You Know When You Can Move From One Topic To The Next?
Just follow a simple 3-step formula.
Step 1: Pick the topic you want to conquer first.
Step 2: Write base content around that topic. This means you can write between three to seven articles around that one specific topic about building your expertise.
Step 3: Promote, promote, and promote the heck out of it.
Copyblogger is another such example of a blog who used the divide and conquer technique.
In 2006, Copyblogger launched as a blog that taught people how to do copywriting. Later, it branched out to information marketing, SEO, web design and social media.
The key is that these blogs didn’t become hugely popular by trying to cover all these topics at once. Instead they divided up their market into sub-topics and slowly conquered each one.
Why Is This Such An Effective Strategy?
Many people start blogging with the best intentions. However a common mistake, especially for newbie bloggers is that they don’t have a strategic vision in mind for their blog and write posts on random topics week after week, which is often not related to the original intent or purpose of their blog.
This causes the reader to get confused and often unsubscribe or never return to the site again.
That is a situation you want to avoid.
If you use the Divide and Conquer technique, it’s a great way to remain consistent with your blog topic and purpose. It’s also an effective way to generate blog post ideas and plan your topics ahead. You can then use an editorial calendar to map out your content.
When you plan your topics ahead you can promote them – tease people about topics coming up or know that topics will be in a series.