One of the main reasons why blogging is so important for website owners is that every blog you post gives people a reason to come back to your website.
So instead of visiting once, they may be interested in visiting once a week, or if you are useful and you market your blogs maybe even several times a week.
To make the most of all the work you put into your content make sure you spread the word for each blog far and wide.
To get the most out of your blogs, I suggest creating a blog marketing checklist. Here are some of my suggestions, and I would love to hear what you do with your own marketing.
I post links to each new blog in my personal profile and my business page. The little link field has now disappeared in Facebook and so for tidy links insert the link, wait for it to upload and then delete the link. This way you don’t have an unsightly link in with your more personal comments.
Facebook have tidied up the main newsfeed so if you share from different accounts they round up to one update which saves you from saturating the feed.
I post each new blog to Twitter at least once, and sometimes twice over a couple of days. Unlike Facebook, a large percentage of tweets get lost in the “noise” and so it is worth mentioning your blog again at a different time.
Triberr is a blog sharing community where you connect with likeminded bloggers and tweet each other’s links. Simple and beautifully effective! Generally it makes sense to have a different group for each style of blog I write for. As a blogger you need to be invited to join an existing tribe, once you are “in” you can set up another 2 tribes for different topics.
To make the most of Triberr you need to be generous in sharing your fellow bloggers tweets/blogs. The more active your group the better for everyone involved, so part of my checklist includes checking Triberr and tweeting my tribes tweets.
4. Tweet Adder
I use Tweet Adder to keep my “evergreen” blogs in circulation, every so often it will automatically tweet posts from the past that still have relevance. It has other features and functions too but I am happy for it just to run in the background and post in addition to my live tweets.
If you feel like checking out Tweet Adder and giving us the credit here is our affiliate link.
5. Email database
Our new blogs are sent weekly to our email database and will round up the one or two posts that have been published since the last email.
Although we automate the upload of the posts to the email we also manually include other information and snippets including (not surprisingly) links to other popular posts on certain topics. This way our readers get the newest ones as well as a selection of other useful blogs they may have missed in the past.
When starting a new blog I consult with Googles free keyword tool to see what people are looking for when searching for that topic, I use the tool to see if there is any keyword string that would be worth optimising for. Once I have the keywords in mind I use the string when appropriate in the title, and of course in the blog itself. I also will use them for tags and the blog description (All in One SEO plugin).
That is my simple blog marketing checklist that helps get the word out there and create a buzz for every blog. At the moment I am finding that the most visits to new blogs are coming from Facebook and the email list, which is no surprise as that is where I am putting in the most effort!
What other ways do you market your blogs? What do you find are the most effective tools?