Grassroots Internet Strategy

Business Tips

Is Your Website Stuck, Old or Embarrassing?

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Business start up can be hard, and even more so when you feel stuck with your website. There are so many reasons for this, like… Your web person is unreliable or has disappeared It is costly to have someone continue making changes for you You have outgrown your website, but don’t want to lose what […]

The Blog Owners Guide to Becoming a Published Author

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If you have a small business or blog and a message to share with the world, you may be just what book publishers are looking for. In this guide we look at the many components that a potential publisher will look at when they consider you, your book idea and whether they will give you […]

Is it Time You Published A Book?

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If you have ever considered writing a book this is your big chance. Publishing a book is an incredible privilege and the gift that keeps on giving. And if you have a blog and community that you have already built around your business or brand, then you have already been taking the first steps to […]

How to set up Google Analytics Goals to track MailChimp sign-ups

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When you’re doing marketing activities to get more visitors to your website, you need to be focused on the QUALITY of your visitors rather than the QUANTITY. That’s because quality visitors are the ones who help you achieve results for your business; they sign up for your newsletter, enquire about your services, buy your products […]

5 Ways to Jump Start Your Neglected Blog

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Have you been neglecting your blog? We are busy people in a busy world and sometimes your blog takes a back seat. Maybe you had too many other priorities, or maybe you just couldn’t face writing one more thing! Blogs are beautiful because they keep the momentum you have built for a period of time, […]

Success or Failure? Why Knowing Your Target Audience Matters

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Before you can really think about writing a story about your fab product or service and pitching it to media outlets to get lots of yummy free editorial – you need to get in the minds and lives of your target audience.  Once  you know who you’re talking to and how to talk to them, […]