Grassroots Internet Strategy

Email Marketing

How to set up Google Analytics Goals to track MailChimp sign-ups

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When you’re doing marketing activities to get more visitors to your website, you need to be focused on the QUALITY of your visitors rather than the QUANTITY. That’s because quality visitors are the ones who help you achieve results for your business; they sign up for your newsletter, enquire about your services, buy your products […]

5 Ways to Jump Start Your Neglected Blog

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Have you been neglecting your blog? We are busy people in a busy world and sometimes your blog takes a back seat. Maybe you had too many other priorities, or maybe you just couldn’t face writing one more thing! Blogs are beautiful because they keep the momentum you have built for a period of time, […]

How to Tag your MailChimp Links in Google Analytics

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By tagging your MailChimp Links for Google Analytics, you’ll get information about how many people click on the links in your email, and how they behave once they arrive at your website. This article will show you how to set up Google Analytics link tracking in your MailChimp account.

Grassroots Goodies for May

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Have you been thinking about ways to kick-start your blog? We’ve got a special offer this month from Caylie Price that will help you do just that! Fellow Web Peep Tessa Needham has also launched her new course on Managing Content in WordPress and has a fantastic introductory offer. Last – but not least – […]

Understanding Email

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Email. Most of use it all day, every day. The ease of communication it allows is super convenient for our modern lives of needing an answer… NOW. But how many people really understand how email works? Know the difference between POP and IMAP? Or how to set up an email account on their computer? Understanding […]