How to set up Google Analytics Goals to track MailChimp sign-ups

When you’re doing marketing activities to get more visitors to your website, you need to be focused on the QUALITY of your visitors rather than the QUANTITY.

That’s because quality visitors are the ones who help you achieve results for your business; they sign up for your newsletter, enquire about your services, buy your products or do whatever else you want them to do. 

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5 Ways to Jump Start Your Neglected Blog

Neglected blog

Have you been neglecting your blog? We are busy people in a busy world and sometimes your blog takes a back seat. Maybe you had too many other priorities, or maybe you just couldn’t face writing one more thing! Blogs are beautiful because they keep the momentum you have built for a period of time, … Read more

Grassroots Revisited: Star Articles from the Past 12 Months

star articles

A review of our most popular articles from the past 12 months that you won’t want to miss, covering topics related to web copywriting, Google AdWords, Google Analytics, SEO, blogging and more.

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Understanding Email

Email. Most of use it all day, every day. The ease of communication it allows is super convenient for our modern lives of needing an answer… NOW. But how many people really understand how email works? Know the difference between POP and IMAP? Or how to set up an email account on their computer? Understanding these things may help you to optimise your email usage… Or at the very least, will make you seem knowledgeable at a dinner party!

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