Although there are a lot of other marketing methods available for communicating your messages to your target audience, Email Marketing is still alive and well. But if you’re going to do, make sure you do it well. Send quality campaigns that are compliant, consistent and include valuable content.
My approach to blogging is that it’s really difficult to know everything there is to know, so it’s better to take the view of “I’m always learning”. The keys to success are knowing your goals, implementing marketing activities, measuring the results, testing different things and making changes where needed. And always be learning along the […]
Your subscriber database is one of your most important assets – allowing you to send important information to a large group of interested customers with the click of just one button. But do you have consent from your subscribers or are you sending them ‘spam’?
One of the main reasons why blogging is so important for website owners is that every blog you post gives people a reason to come back to your website. So instead of visiting once, they may be interested in visiting once a week, or if you are useful and you market your blogs maybe even several […]
So you’re in business and you have a list of email addresses – clients, contacts, past customers… and maybe you aren’t doing too much with them. Perhaps they are sitting in an excel spreadsheet by the wayside, perhaps they are just business cards thrown in your desk drawer – or perhaps they are just contacts […]
A checklist for effective call to actions. You’ve probably heard the term ‘call to action’ mentioned when anyone talks about effective marketing and websites. A call to action is a suggested action that guides people towards an outcome. It’s a clear direction, unambiguous and direct and it’s one of the factors behind driving real action […]