Grassroots Internet Strategy

Internet Marketing Strategy

Is Your Website Stuck, Old or Embarrassing?

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Business start up can be hard, and even more so when you feel stuck with your website. There are so many reasons for this, like… Your web person is unreliable or has disappeared It is costly to have someone continue making changes for you You have outgrown your website, but don’t want to lose what […]

Why You Should Be Using NoFollow on Your Blog

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No Follow Links – what are they and how should you use them? For bloggers, the world of Google algorithms is important even if you have no idea how it works! Unfortunately Google has no idea if you are innocently doing the wrong things, so there are no kid gloves. Like most bloggers I have been […]

Success or Failure? Why Knowing Your Target Audience Matters

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Before you can really think about writing a story about your fab product or service and pitching it to media outlets to get lots of yummy free editorial – you need to get in the minds and lives of your target audience.  Once  you know who you’re talking to and how to talk to them, […]

4 Simple Ways to Launch your Small Business Website

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We are in a small town in the north of Ecuador, preparing the launch of our new website: Five Point Five. Many small business people spend all their time working on getting their website up, but forget to launch it to the world. This is a wasted opportunity to create some buzz, and buzz is […]

5 Usability Updates your Website Visitors Will Love

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Let’s be honest. The web world has changed a lot in the past few years. And I mean a lot. Even in the past year. Website designers, developers and marketers are becoming more and more savvy to what web visitors want from a website. Which means that new and updated websites are being created to give […]

Why Content Sure Ain’t King

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It feels like I’m reading the same post every day. “Content is king,” they shout. “Writing engaging content is the answer,” they drone. “Great SEO = Great content,” they bleat. And you know what? It’s rubbish! Let’s see if I can make it clearer. You can write the most bum-clenchingly awesome piece of content in […]