So… the new Facebook Timeline is here and there’s no going back to the old Facebook that we all know and love. If you’re like most people, you don’t like change – and if you’re like many of my colleagues, you probably don’t like this change. But don’t despair, here’s a quick guide to help you get to know your new business page Facebook Timeline.
The New Cover
One thing I love about the new timeline? – the Cover (see below for my special offer!). You now have this fantastic space to create an eye-popping image to really engage Facebook users and keep them on your page.
But be warned, this space is purely for branding and not for selling. Facebook has some pretty strict guidelines about what you can put on your cover; this space is not meant for advertising, direct sales/marketing or contact information.
- No contact information: the cover must not contain contact information, such as any web address, email, mailing address or other information intended for your Page’s ‘About’ section;
- No specials or offers: your cover cannot include statements like “40% off” or “Download from our website”;
- No ‘calls to action’: do not include calls to action such as “Like”, “Share”, “Get it Now” or “Tell your Friends”;
- No references to user interface features or any other Facebook site features.
You are also prohibited from encouraging people to upload your cover image to their personal timelines.
Tip: To get the best quality image and fastest load times for your Page, your cover image should be an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes.
Your thumbnail is the little square image that appears beside every post that you publish.
Previously, your thumbnail image was derived from your profile pic. Now, your thumbnail image is a separate image that can be specifically tailored to be your thumbnail, giving you excellent flexibility to create a unique design that best represents your business.
Tip: Make sure your thumbnail is meaningful, as on certain devices (such as when using the iPhone Facebook App) users will only see your thumbnail and not your cover.
You now have a ‘Highlights’ bar at the top of your page, which gives a brief description of your page and highlights the things that are important for your page such as your photos, ‘Likes’, Email Signup, your map etc.
Tip: Make sure you edit your description to give visitors to your page a really clear idea of what your page is about. This is also where your contact information will appear, so make sure it’s complete and accurate.
Control what people see on your Timeline
The Timeline highlights stories in the order in which they happen. However, using the “star” you can highlight a story by making it wider, or using the “pencil” you can decide what stories to hide, pin to the top, edit or delete.
Tip: Use this great tool to highlight posts about special events or promotions. Be sure to change your highlights periodically to keep the highlighted posts ‘current’.
All you need at your fingertips (the Admin Panel)
The new Admin Panel helps you keep track of what’s happening on your page. There is a notifications panel so you can see:
– new activity on your page,
– your new ‘Likes’,
– you can also view your latest insights,
– any private messages for your page.
- A more personalised experience for visitors to your page: When someone visits your Facebook Page, your timeline will show them which of their friends also ‘Like’ your page. Facebook will also highlight how their friends have interacted with your Page, for example if a user has been tagged in a friend’s post on your page the people they originally shared their post with will see these stories highlighted for them on your Page’s timeline.
- Featured: Your timeline features the top five pages that you ‘Like’. You can decide which pages to feature by adding them to your ‘Featured Likes’. You can also choose to add a featured Page Owner.
What do you think of the new Facebook Timeline Pages? Do you have any tips to share about how to make the most out of the new look Facebook?