One thing I coach many people on is how to get more Twitter followers. In this article I will share some tips on how to find the right people to follow.
This is a different approach to those who use Twitter for personal use and the key is to maintain personal interaction whilst encouraging as much growth as possible. Personal interaction is one thing that many business people have failed to create with their twitter account which can be very boring; Make sure you avoid Twitter’s seven deadly sins!
Why follow people on Twitter?
The number one way to get more followers is to follow people. Basically the more people you follow, the more people will follow you back and the more people that follow you, the bigger your voice.
If you are looking to follow people think about the types of people who you want to interact with, think what defines them…
Where are they based?
Are they male or female?
Do they have a certain interest? (i.e. sports, parenting, music, business)
For Grassroots Twitter (@Search_N_Social) we wanted to interact with two distinct groups…
Firstly we wanted to interact with potential consumers and customers. Business owners and marketing people who would benefit from our tweets, posts, blogs and products. We can service people all over the world and so their location was unimportant.
Secondly we wanted to interact with people in our community of service providers in internet marketing, people who share good advice and information in our key areas of interest; social media marketing, search engine optimisation, search engine marketing, email marketing etc.
Armed with this information, do some detective work to figure out where to find groups of potential followers and people you follow.
Think about which companies and individuals who are already on Twitter would have a similar target group as your business. The idea is to view their list of followers and follow them too. If you open someone’s list of followers you will see a brief snapshot of each follower, an image, their name, their location and the last post they did. This way you may see several good potentials at one time and you can follow the ones that look interesting to your business.
This is the best way to follow many good matches at once. Then, once you get creative, there will be many types of business that would have a similar clientele or follower demographic. For example a makeup artist (@il_makiage) could follow women in their city who also follow hair salons, fashion labels, shoe companies, cocktail bars and business networking groups. A London and Sydney travel information website (@moving2) could follow people globally who also follow flight booking services, visa information services, restaurant recommendations, accommodation booking services, adventure sport communities and social events in London and Sydney.
The premise of collecting is the assumption that people who have already taken an action to follow related business tweets, may also be interested in what you have to say.
Use the search feature in Twitter to search for keywords related to your business. This will give you a global search of the most recent tweets using your keywords. Scan through the results and see who is looking for your service right now. Try different variations of the search words as there will be multiple ways to say the same thing. Once you find potentials follow them and if they have a request you can fulfil send them a message.
Listing is fabulous because you can see groupings of good tweeters that other people recommend. If you have been listed by someone else, this would be the first place to look. Or you can find out where each Twitter user is listed by clicking on “Listed” under their bio in the right hand column. Open a list that looks relevant and see who else has been listed there, go through the list and follow the people listed. If you like the look of a list you can subscribe to get updates.
If you’re new to Twitter, here is a useful glossary of Twitter related terms.
Go mad with following the right kind of people in Twitter, and pay attention to them and you can grow your followers, consumers and potential customers in a beautifully personal way.
Serena “Social” Star
Want to get a great start on Twitter and use it to build long term business value?
This article is an excerpt from our must-read Twitter ebook. Find out more about a Grassroots Guide to Creating, Customising and Using Your New Twitter Account.