How to Build a Rock Solid Foundation for Website Success

When Serena and I revamped this website a few months back we put together these three pillars for effective online marketing that lead to website success.

We’ve just spent two days planning new things for Grassroots for the next six months or so and we revisited the pillars to help get focused and put our plans together.

A link to this info is on our home page but we also decided to share it here on the blog, in case it helps you get focused too.

Create Valuable Content

Produce awesome articles
Have sensational company and product info
Share videos & podcasts
Add value with reviews
Participate in forums
Entertain and inspire
Generate opportunities for your audience

Attract the Right Visitors

Market your content
Email marketing
Optimise your website for search engines
Paying for ads in search engines
Being active on Twitter, Facebook and LinkedIn
Building links from other websites to yours
Create an affiliate program
Establish business partnerships

Inspire Action

Get your web visitors clicking and reading
Turn visitors into subscribers
Give compelling reasons to download your free eProducts
Create a sense of urgency to buy now
Encourage your community to share and comment on your content
Build mutually beneficial relationships

Customer satisfaction

Healthy revenue generation from products and services

Credibility

Fame & fortune!

What do you think?

Have we covered the main things that you focus on in order to achieve online success?

What did we miss?

Please leave a comment and let us know

Until next time