How to Build a Rock Solid Foundation for Website Success

When Serena and I revamped this website a few months back we put together these three pillars for effective online marketing that lead to website success.

We’ve just spent two days planning new things for Grassroots for the next six months or so and we revisited the pillars to help get focused and put our plans together.

A link to this info is on our home page but we also decided to share it here on the blog, in case it helps you get focused too.

Create Valuable Content

  • Produce awesome articles
  • Have sensational company and product info
  • Share videos & podcasts
  • Add value with reviews
  • Participate in forums
  • Entertain and inspire
  • Generate opportunities for your audience

Attract the Right Visitors

  • Market your content
  • Email marketing
  • Optimise your website for search engines
  • Paying for ads in search engines
  • Being active on Twitter, Facebook and LinkedIn
  • Building links from other websites to yours
  • Create an affiliate program
  • Establish business partnerships

Inspire Action

  • Get your web visitors clicking and reading
  • Turn visitors into subscribers
  • Give compelling reasons to download your free eProducts
  • Create a sense of urgency to buy now
  • Encourage your community to share and comment on your content
  • Build mutually beneficial relationships

Customer satisfaction

Healthy revenue generation from products and services


Fame & fortune!

What do you think?

Have we covered the main things that you focus on in order to achieve online success?

What did we miss?

Please leave a comment and let us know

Until next time