A free digital product is a product that you produce (or procure) that you can distribute automatically once a visitor subscribes to your database. Think eBooks, eCourses, Special Reports, Guides etc.
3 reasons why you should give away a free digital product
1. Collect subscriptions
This is the main reason. Give people a reason to subscribe. The growth (and quality usage) of your database will be one of the defining measures of your ability to create income.
An appropriate compelling free digital product will increase your ability to grow your database significantly and should be part of your database collection strategy.
People these days are swamped with hundreds if not thousands of emails a week, and are now selective about who they subscribe to, which is why your valuable free product is so important.
To maximise its effectiveness, place your call to action (like subscribe now or download here) in a prominent place on your website and if you are able, test different wording to see what works best.
2. Establish your credibility & introduce your work
Giving away a free product is your opportunity to show that you know your stuff and that you produce quality products. Like try-before-you-buy! For this reason make sure your product is representative of the style of your paid products or potential future paid products.
Also make sure that you have other people proof and review your product thoroughly before you launch it.
3. Provide value
Be useful and helpful to visitors and over time they will become a loyal community. Be the go to person in your industry. Blow people away with what you give them. You can provide value for people in all sorts of ways including; entertainment, information, inspiration and opportunities.
Once you come to sell your products or services, you will benefit from all the value you have provided in the past, and your new products and services will be associated with good value.
For your product to be successful it must…
- distribute automatically
Don’t offer a free product that is going to require you to work for it. Your time is precious. So make sure your product is set to deliver automatically once it is ordered.
- be current
If your information is something that could date, review it every so often to make sure the information is still useful!
- look professional
It doesn’t take much to make a digital product look good. Format it well; depending on the product you produce you will want to include things like:
- A cover page with logos etc.
- A bio
- Headers and footers
- Page numbers
- An digital image of the product cover for marketing
- You can get simple eBook covers designed for $5 on Fiverr
- There is no ‘right’ length, but it must provide value
Your free product could be 3 pages or 300. It could be one video or 20. There is no right number. What is important is how valuable it is to the reader, how appropriate it is to your visitors. Review it from your readers perspective, how valuable do you think they will find it? Ask people to read it and give you feedback before you post it on your website.
If you have already got a product available, now is your time to shine! Share it in the comments below, and you may just find a few more subscribers come your way…