If you’re regularly creating content new content for your blog, give yourself a big pat on the back!
The next step is to evaluate the performance of your articles by using the information in your Google Analytics account to find out which ones rocked in terms of having the most Pageviews and longest Time on Page, and which ones weren’t so hot.
Once you know which are articles made the biggest impact, analyse what was special about them:
- Did they have a fabulous headline?
- Was the topic controversial?
- Was it a really hot topic that got shared on social media a lot?
- Did you use keywords that aren’t on a lot of other websites so you got a big swag of organic traffic?
As you get used to which articles on your blog do well, and which don’t, you can use your knowledge to create new articles that are even bigger and better!
Get started by watching the video on how to use Google Analytics to find out how each article performed
Note – If you’re not able to customise the keywords in the URL link for each new page or post that you create in WordPress, speak to your WordPress developer able changing your Permalink Settings (make sure you don’t break any links in the changeover though!)
Have you been using Google Analytics to review how your content performs?
Or will you start checking it now?
Please leave your feedback in the comments below.