When you start blogging regularly, it’s tempting to put down every thought you’ve ever had on a particular subject. When you do that, your blog posts tend to look like what they are – great long streams of consciousness with sentences that go on for days.
If you want to make your blog posts inviting to read, you have to make them exciting to read. And it really is quite simple to do. To make your blog posts and copywriting more exciting, you have to create an exciting rhythm.
The sentences you write and the words you use create a beat for your reader. Rather than writing with a regular beat that could keep time for a marching band, you want a spicy Cuban beat that puts a party on your page. Ole!
To add some excitement to your writing, start with the length of your sentences.
Write long ones mixed with short ones. Really. Short. Ones. Don’t fixate on the grammar too much because when you mix it up, you make your reader stop. And the stop and start? Well it’s just more interesting to read.
When you consider the rhythm of your writing as you write, you’ll find yourself creating exciting and interesting blog posts and your readers will thank you!