Granted I’m super picky about the quality of all the websites I look at in both my business and personal life, but the thing that makes me never want to visit a website again is Inaccurate Information. If you’re going to have a website, commit to keeping it up-to-date.
I’ve had some bad website related experiences recently due to Inaccurate Information.
Aside from my time being wasted, this Inaccurate Information made me lose trust in the websites where I found the information and in the businesses that published it.
Here are some scenarios to avoid so that you don’t lose website trust.
1. Inaccurate Information about the Location of a Business
Recently I was looking for a Pharmacy that is open after business hours. I found one close to my place in the Local Business Listings so decided to walk there. When I arrived the Pharmacy was no where to be found.
I Googled the business from my phone to find their phone number and when I rang I was advised that they had moved “years ago” and that they “had asked head office to update the web listings several times”. Obviously this hadn’t happened.
When you’re moving office, one of the important tasks for your To Do list is to update your business address, everywhere that it appears. This includes all the Web Directory listings that you’ve created to promote your business, and your listing on the Google Map.
The business owner should make sure this is done so that you don’t annoy your clients and make them stop trusting the information that’s on your website.
If you can’t keep something fundamental like your address updated, how can we be confident that any of the other information is accurate?
2. Inaccurate Information about Events
While on a long weekend away I googled up “What’s On” in the local area and the daily listing on the What’s On Home Page showed an exhibition that sounded interesting. After going to the venue of the exhibition we were advised that is was on in Spring (more than six months ago). If they had put the dates on their website, despite the fact that the exhibition was “Off” and still being listed in “What’s On”, we would not have gone there un-necessarily.
If you’re holding an event, make sure you include the specific dates and times that it will be held, including the Year. And once the event has been held, update the website to indicate as such and add any information that you have about related events that will be held in future.
3. Incomplete Information – Prepare your web content as if you don’t know anything about the topic
During the same local Google searching, I realised how many websites provide information that is only really suitable for people who already know the local area. For example, if you want us to visit the Main Street, how about telling us what the Main Street is called? And if you’re using local acronyms and slang, explain what they mean – before you use them!
Ask someone who doesn’t know anything about your topic to review the information you’ve prepared for your website and tell you if anything you’ve written isn’t clear.
Phew, thanks for letting me vent.
Having high quality web content includes providing timely and accurate information. Let’s all help make the web world a better place 🙂
What experiences with Inaccurate Information from a website have made you annoyed recently?