So you have committed to writing a blog. Whether it is daily or weekly the question is always the same… what do I write about? What can I write that is different, useful, valuable or entertaining? What will make me stand out?
If this is you, you are in luck because here are 7 ideas for awesome blog content that your readers will love.
Interviews rock for so many reasons!
1. You can mix up the media:
- Interview them by responding to your questions by email
- Interview them in person using either a video or audio recorder
- Interview them remotely using skype with either Vodburner for video or Callburner for audio
2. They can be very quick to produce
3. They bring variety to your blog
4. You get to meet some very interesting people
5. Your blog will benefit from the profile of the people you interview
So who do you interview?
Anyone who may be of interest to your readers, such as:
- Experts in your topic
- Inspiring people
- People who have a technical skill that they can share
- Members of your audience who have achieved something noteworthy
- A panel of people who may all have differing opinions on a topic
Every once in a while instead of trying to write a world changing piece, I will update my readers on what has actually been going on in my project or life.
I have found myself wondering if anyone actually cares about the really personal stuff, but then have been surprised to get comments from people who tell me it was nice to know how life is going in general.
If your blog is following a journey then this is very appropriate, so share the wins as well as the losses. People will appreciate that you are a real person with a real life.
Look out also for news in your industry, is there a new tool or application that people will find useful? Is there a change coming that you know something about?
If you have information that will pre-empt a change for your readers, your news may be exactly what they want to read.
Spend some time reviewing tools and resources that your readers may find useful. This could be books, courses, tools, products, applications or personal services. If you find something amazing or terrible then share it with the world, your readers will thank you for it.
Lists collate information on a certain topic (like this!). They are a simple and structured way to share your expertise and ideas.
Some examples of lists include:
- 7 ways to fix a…
- 3 things you must know when…
- How to recognise a…
- The 9 most amazing…
Lists can be very useful for technical blogs and are a great opportunity to aggregate other peoples content.
If you are bemused, outraged or just plain tired about how something is, chances are that others may feel the same way. Share stories, ask questions or challenge the status quo.
If your observation or vent is controversial or due to a problem that many people face you may find yourself starting a heated debate! The truth is often stranger than fiction so don’t be afraid to say what is on your mind.
If you can share tips, techniques or step by step information this will make for some very useful blogs.
If it is something you can demonstrate make a video, post it on YouTube and then embed it on your post. Sometimes we take for granted our familiarity with the resources we use, but for a new person, your step by step guide or demo may save them hours of frustration.
Think about what you can share technically that will make life easier for people who are following in your footsteps.
Philosophies and lessons learned
Did you learn something the hard way? Have you got an unusual take on life? Have you got a perspective that your readers might find inspiring, entertaining or thought provoking?
If so there are plenty of examples in every-day life that you can use as stories to illustrate attitudes, philosophies and ways of living that you find intriguing or inspiring. Share your own story or that of others, if it is something that comes easy to you; share your tips on how others can reach your philosophical nirvana, or be challenged or inspired to look at the world through your eyes.
If you find your blog ideas run dry, try brainstorming three potential blogs for each of the ideas above and voila! You will have ideas to carry you through the next 21 blogs.