Terrified of not looking your best in your video? Or looking like you don’t know what you’re doing?
You’re so worried about looking like an amateur, you’re thinking of hiring a spokesperson to do it!
Well, yeah, they’ll look pretty, but you know what…they won’t be you!
I know you might have some worries about your lack of experience on-camera but worry no more! I’m here to give you some simple tips and techniques to help you overcome your performance anxiety and perform confidently in your own videos.
You’ll probably already know this. Video is the fastest growing way to connect with your customers. Not only can you talk about what you do, and what you can do for them, you can demonstrate it with video. It’s powerful!
And you can do it yourself, if you learn how! But the best news is, you don’t have to be a trained performer to make successful videos that’ll get your customers to want to connect with you.
Building your brand or profile with video will help you stand out
It’ll also help you get attention in a crowded market. Let me ask you this. How likely are you to click on a video on a website? How likely are you to keep watching if the message is clear and the person engaging? .
Conversely, what causes you to tune out and turn off? If the performance you see is amateurish and the person looks terrified, you’ll certainly turn off.
The good news is, it doesn’t take too much to improve your presentation or performance and keep them watching.
At face2faceidentity, that’s what we do. We help you understand the skills for on-camera performance that will have you looking like a pro every time you’re seen
These 3 simple techniques will make a huge difference
Don’t rush your presentation. Talk at a natural, easy pace and pause after each new thought or idea, just for long enough to let it sink in with the viewer.
Why? When we’re nervous, we all have a tendency to talk fast. On video you need to relax or at least look like you’re relaxed. Talking at an easy pace will help you look calm and self-assured
You also need to pause after each important idea, to let it sink in with the viewer.
In life, when you’re face-to-face with someone having a conversation, you don’t talk constantly without pausing. You naturally look for a response from whoever you’re engaging with, before moving on. After all, you want to know that they get what you’re saying.
Well, video is no different.
I’ve written previously about talking to the camera as though it’s your best friend. You also need to imagine that the person you’re talking to is really responding. Trust me. Taking your time and pausing between each important thought or idea is the key that will help make it look more natural.
Remember, they’re seeing you from the screen of their computer looking right at them. You’re just talking to one person. Think of it, as though you’re standing right in front of someone you love…and just talk to them.
If you’re used to speaking from the stage or in boardroom presentations, you may well be used to projecting your voice. Commanding the attention of 100 people is vastly different to talking to just one. Microphones are very sensitive pieces of equipment and you only need to use the volume you would use to speak to one person.
No one likes to feel they’re being shouted at. If you have a naturally loud voice, imagine you’re just talking to an ear and bring that volume right down. Sound’s weird imagining you’re talking to an ear, but give it a try now with some of your material. It’s definitely more intimate. And it works!
Imagine you’re bursting with happiness about a great piece of news, but you can tell anyone – that’s the level of energy that works for video
“What on earth is she talking about?”, you might be saying.
It’s true that it may take some experimentation to discover the energy level that is right for you in video.
I know I often talk about being relaxed in front of the camera; and feeling and looking comfortable is really important. It’ll help you deliver you message confidently. But when you both relax and pull your volume down you need to be aware of your performance appearing too flat, or looking like you’re bored.
Let me explain something. The digital medium is what I call a ‘cool medium’. You need to help warm it up, by creating a feeling that what you’re saying is the best thing since sliced bread. Try, what I call, contained excitement. That’s a feeling equal to bursting to tell someone some good news, but not wanting anyone around you to hear it. Really feeling connected to that excitement in your body, will help you achieve just the right level of energy.
Conversely, watch out for appearing over-excited. That always looks phony.
Video can be a little daunting when you first begin to experiment with it. So, if you’ve had a few cracks at it and feel it’s time to start perfecting your style and getting a few more great techniques, then let face2faceidentity.com.au help you shape your on-camera persona and have you making attention-getting videos in no time with consultations, strategy sessions, courses and one-on-one coaching.
FREE Video Presentation Training
If you haven’t already, start to build your skills in video presentation by signing up for my 5 FREE training videos. Just click this link leave me your name and email address and they’ll be sent to your inbox every day for the following 5 days.
Keep a look out for the next installment.
If you missed last week’s article, also read How to Look Natural When you Present in an Online Video.