The words “click here” on a website are a bit like hypercolour t-shirts. You still see them around from time to time, but they belong in the 90s.
Here are 3 Top Reasons to Avoid Using the Words “Click Here” on your Website.
Hopefully you don’t need a reason to stop wearing hypercolour!
1. “Click Here” is not a strong Call to Action
In order to get results from your website, you need your web visitors to act. You can motivate your visitors to act by using a strong Call to Action.
Clearly state what you would like people to do and include the benefits that they will receive by taking the action. Examples of benefits are “save time” and “save money”.
For example, instead of Click here to subscribe to our newsletter, try something like “Sign up for weekly articles that will make you rich and popular”
2. Click Here is a waste of link text (unless of course, you want your website to rank for the term “click here”)
Using keywords as link text helps to optimise your website for those keywords. Once you’ve done your keyword research and chosen which keywords you will optimise each page for, use them in your links, as well as other key places like your Page Title, Headline and body text.
For example, use a statement like “find out about keyword research and analysis for SEO” instead of “click here to find out about keyword research.”
3. On a good website, a link looks like it can be clicked on, so telling me to “click here” is really just kind of annoying
From a website usability point of view, links should look click-able. They might be underlined and/or a different colour from the other text. If your links are obvious, people are now generally web savvy enough to figure out where they can click. They don’t need to be told.
Want to read more?
Click here. Just kidding….