A sign at the front of your business can still be one of the hardest hitting units on your team – but it can also do nothing. Here are three legendary things not to forget to include when getting a sign designed, as well as how to get an awesome one for $250!
Why Old-school can still knock ‘em for 6
“The world has changed”… “Online Marketing is the future”…. “SEO Blah Blah” etc… we all know that we need to be strutting our stuff online but my best ever marketing has been my $250 sign out the front! Paid for itself in 2 weeks and is still nailing it for me.
It works because the online learning’s of Calls to Action, Impressions and Call to Actions apply to People – online and offline.
Top 3 things not to forget on your sign
Not all signs are going to get you the same level of increased sales – you want to maximise your Conversion Rate from your sign like you do online. Try these ideas:
- Call to action: common knowledge for most online marketers however it’s often overlooked. In the example below it’s Ask a question on Facebook and then adding the Facebook URL below it (wow the number of business’ that say Like us on Facebook but then don’t include the Facebook URL amazes me!). Other great lines would include Ring to Book in, or Walk in Today for a Consult
- Offer for new clients: Old clients know where you are so add something like New clients receive 20% off, Free <blah> with every new sign up . When I made this sign I didn’t think to include one but these kind of lines make it extra appealing to anyone on the way past who has never taken that step of walking in your front door or booking in.
- Include a photo (impressions): A photo of yourself if it’s a small business or something interesting. This really comes down to improving your impression count as more people are going to remember a sign that stands out.
How to get a legendary sign for $250 – Example
This sign cost me $250 all up! Here’s how:
Step 1 – design ($200): There are legendary designers all over the world who can design you an awesome sign for $200. Just be sure to include a list of what you want like the aforementioned call to Action. elance.com is great for this! Alternatively you could use the Australian company 99designs.com.au if you’re not quite sure what you’re after. My designer lives in the modern Eastern block of Europe which means the hourly rate is quite low but his communication skills are good and the quality of the work is fantastic!
You could also design it yourself if you have some great skills but for the mere mortals among us a designer is 1000% better!
Step 2 – printing ($50): A 2 meter Vinyl sign in Australia starts from about $110 plus delivery (just Google until you find a company that you feel comfortable with). This is actually pretty cheap!
If you’d like to get it done under the $50 price point then you’ll need to look offshore through a site like aliexpress.com. The same sign would be for $14 plus about $40 postage. If you have multiples the postage cost doesn’t scale at the same rate so there’s big cost savings with using a printer in China so long as you don’t mind potential communication issues.
I went with this option and my only complaint was that the vinyl material is a little thin so for my next order I’ll ask for a thicker stock.
If you’re after a more durable sign you can get one printed onto metal sheeting – eg this Skin Clinic. These are more $$ but a lot more hardy.
Why not give it a go yourself! My sales increased the same week and it paid for itself within a fortnight! You never know – it could just increase your bottom dollar!
How About You?
How about you? What’s your best tip for what to include on a printed sign? How did you find your designer? Just post it below!