Pinterest has responded to feedback following their March 2013 design update and strengthened their relationship with pinners.
On the other hand, Facebook users regularly complain the behemoth doesn’t care about them and is only in it for the money.
You may agree or disagree but you won’t hear the same said about Pinterest.
In my last post I promised to share with you the features removed from Pinterest. This was written post-rollout of Pinterest’s new design. Following user feedback some of these have been added back in.
Let’s have a look at each feature, whether it’s available and what it means for your business:
Did you use #hashtags in your pin descriptions? Don’t bother any more. Pinterest is no longer placing search value on them. You don’t need to remove existing #hashtags from pins but you do want to think more carefully when writing descriptions and naming boards.
You can no longer add links in pin descriptions or comments meaning the ‘Pin It’ button on your website or blog is now a whole lot more important. Make sure your images are ‘pinnable’ so that when someone clicks on your image within Pinterest they are taken directly back to your site.
Pinterest had removed the ‘Pinned From’ or ‘Via’ button from its features but has since added it back. This gives users the opportunity to find people with similar interests that they’ve previously had no link to. It also allows the possibility for brands and business owners to connect with people they otherwise wouldn’t have.
Liking Boards From Facebook
‘Likers’ will still be able to see your Pinterest boards but won’t be able to like a board within Facebook. This is a disappointing change for businesses as they have one less avenue for gaining followers.
Not quite as short as a tweet but close to it, you now have only 160 characters available in your Pinterest profile description. Previously 200 characters were available. Make sure every character counts and while you’re at it remove any hashtags.
Mentions were removed but are back. Pinners can tag one another with the ‘@’ symbol to ensure they see relevant pins. Businesses can take advantage of this feature by encouraging or incentivizing loyal followers to tag friends to increase the reach of a pin.
Additional Pinterest Changes
Pinterest has opted to improve two more features following feedback and says it will continue to listen closely to pinners.
Now similar to Facebook and Google+, Pinterest has upgraded its notifications feature which sits in the top right hand corner. You’ll know if some follows your boards; repins, comments on or likes your pins; or mentions you.
As a pinner types in search terms Pinterest will predict what they are seeking and offer suggestions. For example, a pinner could type ‘home’ and Pinterest might suggest ‘home décor,’ ‘home office’ or ‘home based business.’
Now you know the state of play, work out how the changes apply to your business and take the necessary action to maximise your Pinterest success.
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