We recently ran a survey on “Small Business Websites; The Good, the Bad and the Ugly” in order to identify the common trends and issues that are faced when setting up and marketing a website. While we are not surprised at the results, there were some stand out stats that have influenced what we will focus on for the remainder of the year.
Small business owners want a better understanding of online marketing
The survey revealed that:
91% of all respondents think that a having a better understanding of online marketing would help their business.
Level of confidence in online marketing methods varies
The survey also covered the level of confidence* that respondents have in using these methods of online marketing:
- Email marketing / e-newsletters
- Search Engine Optimisation
- Paid Ads in Search Engines.
Which ones do you think our respondents were Most and Least Confident using?
Lack of Confidence highest for Paid Ads in Search Engines and using LinkedIn
Results revealed that Lack of Confidence was highest for Paid Ads in Search Engines (56% not confident), closely followed by LinkedIn (54% not confident).
Confidence highest using Facebook and Email marketing / e-newsletters
Confidence was highest for using Facebook (45% very confident) and Email marketing / e-newsletters (38%).
The graph shows the results for each online marketing method.
We’re committed to avoiding jargon and acronyms that we haven’t explained and we’ll keep on blogging until we’ve achieved our mission; to rid the business world of Crap Websitis, once and for all.
If you were one of the many people who participated in the survey – a massive massive thank you! We have now notified all of our prize winners and you can view the list of lucky winners here.
Thanks for your continuing support, comments and feedback.
Mel and Serena
* For more information about the survey, please email us. Level of confidence was measured using a five point scale with 1 = Not Confident and 5 = Very Confident. Responses of 1 and 2 were combined to create the Not Confident percentage, responses of 3 were Confident and responses of 4 and 5 were combined as Very Confident. The survey was run in conjunction with WebSurvey, a Melbourne based business providing a complete survey service.