If you want your blog website copywriting to be just like you bought it from the shop, it needs to be tight. But what does ‘tight copywriting’ really mean?
When you start blogging regularly, it’s tempting to put down every thought you’ve ever had on a particular subject. When you do that, your blog posts tend to look like what they are – great long streams of consciousness with sentences that go on for days. If you want to make your blog posts inviting […]
A checklist for effective call to actions. You’ve probably heard the term ‘call to action’ mentioned when anyone talks about effective marketing and websites. A call to action is a suggested action that guides people towards an outcome. It’s a clear direction, unambiguous and direct and it’s one of the factors behind driving real action […]
To write effective marketing campaigns, campaigns that really connect with people and drive them to action, a copywriter needs to understand your business, your marketing goals and your target market. They need to understand the values your business holds dear and what makes you unique. All of this information forms the foundations of your business […]