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Grassroots Internet Strategy

Grassroots Internet Strategy

Email Marketing

How to Tag your MailChimp Links in Google Analytics

February 24, 2014 by Melinda

By tagging your MailChimp Links for Google Analytics, you’ll get information about how many people click on the links in your email, and how they behave once they arrive at your website. This article will show you how to set up Google Analytics link tracking in your MailChimp account.

Grassroots Revisited: Star Articles from the Past 12 Months

January 31, 2014 by Melinda

A review of our most popular articles from the past 12 months that you won’t want to miss, covering topics related to web copywriting, Google AdWords, Google Analytics, SEO, blogging and more.

5 Things you’ll no longer do after about 6 months of blogging

July 10, 2012 by Melinda

My approach to blogging is that it’s really difficult to know everything there is to know, so it’s better to take the view of “I’m always learning”. The keys to success are knowing your goals, implementing marketing activities, measuring the results, testing different things and making changes where needed. And always be learning along the […]

Have you got a blog marketing checklist? Get the most from your posts!

April 12, 2012 by Serena Star Leonard

One of the main reasons why blogging is so important for website owners is that every blog you post gives people a reason to come back to your website. So instead of visiting once, they may be interested in visiting once a week, or if you are useful and you market your blogs maybe even several […]

3 reasons why you should give away a free digital product

June 1, 2011 by Serena Star Leonard

If you have a content based website, and you are serious about success, think about offering a free digital product. A free digital product is a product that you produce (or procure) that you can distribute automatically once a visitor subscribes to your database. Think eBooks, eCourses, Special Reports, Guides etc.

7 Key Elements of a Successful Email Marketing Campaign

May 12, 2011 by Melinda

Email is one of the cheapest tools you can use to connect with your target market but it’s not without it’s pitfalls. The way we use email has drastically changed since it was first introduced and every email you send now is up against millions of spam messages flooding inboxes from around the world. So […]

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Grassroots Internet Strategy is a partnership between Serena Star Leonard and Melinda Samson.
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