Success or Failure? Why Knowing Your Target Audience Matters

Know your target audience

Before you can really think about writing a story about your fab product or service and pitching it to media outlets to get lots of yummy free editorial – you need to get in the minds and lives of your target audience.  Once  you know who you’re talking to and how to talk to them, … Read more

How to get Television, Newspaper, Book and Guest Blog Opportunities… Twice a Day

Be Big News - Boy with Placard

Despite my inbox spilling over daily there is one email that I can’t bear to not read, and that comes from SourceBottle.

SourceBottle is a very smart website concept developed by Rebecca Derrington that connects Journalists, Writers and Bloggers with “sources”.

This morning’s email included call outs for: