Good web copy is nicely laid out and easy to skim read. Good web copy is clear and easy to understand. Good web copy gives you the information you need and lets you know what to do next. Imagine if the whole world was like that…
good web copy
When it comes to writing your website copy, the main focus is on creating great content with compelling offers aimed at getting your audience to read what you’ve written and take up your offer. But there’s one thing that can kill your web copy and undermine your credibility in an instant if left unchecked, and […]
To make the maximum impact from the content you write for your website or blog, it is important that you are: aware of the basics of SEO copywriting while, keeping in mind that first and foremost you’re writing for people. SEO copywriting is the practice of writing copy that helps you attract web visitors via […]
On the web, content is king. Sharing high quality content is one of the key ways to build a successful website. But, no matter how great your content is, if your visitors can’t get comfortable because your copy is hard to read, they won’t stick around.
Recently I’ve been receiving information from insurance providers and lawyers (don’t worry – I’m not in any trouble! ). The documents have been extensively long and written using “professional terminology” that, not being familiar with that profession, I found incredibly difficult to understand.
The words “click here” on a website are a bit like hypercolour t-shirts. You still see them around from time to time, but they belong in the 90s. Here are 3 Top Reasons to Avoid Using the Words “Click Here” on your Website. Hopefully you don’t need a reason to stop wearing hypercolour! 1. “Click […]